Department assigned to the subject: Business Administration Department
Type: Electives
ECTS Credits: 3.0 ECTS
Course: 1º
Semester: 2º
Objectives
Understanding the entrepreneurship field
Understanding how to generate and evaluate business ideas
Understanding how to build an effective business plan
Understanding how to develop the strategic plan
Understanding how to develop the marketing plan
Understanding how to develop other major section of the business plan. Financial plan
Description of contents: programme
- Introduction to Entrepreneurship
- Generation and assessment of business ideas
- Business model
- The business plan
- The strategic plan
- The marketing plan
- Other major sections of the business plan. Financial plan
Learning activities and methodology
The class will combine the exposition of theoretical concepts with the pedagogical use of case studies that will serve as illustration of the concepts.
The students are required to prepare readings and cases in advance and to be actively involved in class discussions
During the course, the students will develop a business idea in teams (strategic and marketing plan).
Assessment System
% end-of-term-examination 55
% of continuous assessment (assigments, laboratory, practicals...) 45
Basic Bibliography
Barringer, B. R. Preparing effective business plans. An entrepreneurial approach. Pearson. 2015
Barringer, B. R., Ireland, R. D.. Entrepreneurship. Successfully launching new ventures. Pearson. 2019
Hisrich, R. D., Peters, M. P., Shepherd, D. A. Entrepreneurship. McGrawHill. 2017
Kuratko, D. F. Introduction to entrepreneurship. CENGAGE Learning. 2009
Lussier, R. N., Coman, J., Kimball, D. C. Entrepreneurial new venture skills. Routledge. 2015
Meyer, M. H., Crane, F. G. Entrepreneurship. Sage. 2011
Additional Bibliography
Crane, F. G.. Marketing for entrepreneurs. Sage. 2013
Longenecker, J. G., Petty, J. W., Palich, L. E., Hoy, F. Small business management. Launching and growing entrepreneurial ventures. CENGAGE Learning. 2017
The course syllabus may change due academic events or other reasons.
