No prerequisites

The main objectives for this course are to familiarize future engineers with the concept of private companies and their institutional and legal framework, as well as with the essentials of business management. In addition, it will convey the relevant role of engineering and engineers in business management. Specific capabilities: - Understand the concept of a company as a system, its various constituent subsystems and their interrelationships. - Position engineering within the overall business activities, and understand the engineer's role in the management of the companies. - Appropriate understanding of the company's institutional and legal framework. - Identify, for each major functional area, its scope and the main approaches and techniques used in this area. - Identify the main business processes, and the need for their cross-functional integration. - Analyze how economic or sustainability constraints restrict viable options for approaching and solving technical challenges Generic capabilities: - Analysis of unstructured situations and decisions, with incomplete and not fully reliable information and multiple, conflicting objectives. - Qualitative reasoning and argumentation. Written expression of this qualitative reasoning - Ability to apply knowledge of mathematics, statistics, economics and other scientific fields to the analysis of business situations. - Ability to communicate with non-technical executives, applying the appropriate vocabulary and structuring tools.

K3. To know the fundamentals of basic scientific and technical subjects in the field of biomedical engineering, which enable to learn new methods and technologies, as well as provide great versatility to adapt to new situations. K4. To know the principles on economic, organizational and management issues in the field of work of a biomedical engineer in companies, industries, healthcare, or biomedical research centers. K5. To know the standards, good practice codes, regulatory framework, and legislation and to be able to apply them to the development of projects in bioengineering and advanced therapies, being aware of the responsibility of the practice of their profession. S1. To plan and organize team work making the right decisions based on available information and gathering data in digital environments. S3. To analyze and synthesize basic problems related to bioengineering and biomedical sciences, solving them with initiative, appropriate decision making and creativity and communicating solutions efficiently, including social, ethical, health and safety, environmental, economic and industrial implications. S4. Draw up a scientific-technical project in the field of Bioengineering with the appropriate methodology and in accordance with the regulations in force and with respect for ethical principles. S5. To analyse scientific and technical information for decision-making in the field of biomedical engineering by keeping abreast of new developments C1. Be able to handle interpersonal skills on initiative, responsibility, conflict resolution, negotiation, etc., required in the professional environment C3. Be able to transmit knowledge both orally and in writing, to a specialised and non-specialised audience, working in multidisciplinary and international teams. C5. To understand the ethical, social, environmental, economic and professional responsibility of the biomedical engineer's activity.

1. The Firm: Types and objectives 1.1. Concept and nature of the firm. The entrepreneur and the firm. 1.2. Business processes and business functions 1.3. The role of engineering and engineers in Business Administration 1.4. Type of companies and legal forms 2. Value creation: environment and competitive advantage 2.1. Value creation and firm¿s goals 2.2. The business environment and competence 2.3. Firm¿s internal analysis and value chain 2.4. Competitive strategy and business models 3. Financial management 4.1. Accounting and Firms¿ economic and financial structure 4.2. Ratios and financial leverage analysis 4.3. Investment analysis: NPV and IRR 4. The production function 4.1. Production systems 4.2. Costs control and operating leverage 4.3. Tools for Project management 5. Marketing and sales management 5.1. The marketing Plan 5.2. Segmentation and positioning 5.3. The marketing mix variables 6. The management function. 6.1. The role of management 6.2. Human resource management 6.3. Team management 7. Entrepreneurship and innovation: Technology-based companies 7.1. Concept and types of innovation 7.2. Innovation Management. Strategies for the protection and exploitation of technology 7.3. Technological entrepreneurship. Technology-based companies

LEARNING ACTIVITIES: CLASSROOM LECTURES FACE-TO-FACE CLASSES: REDUCED (WORKSHOPS, SEMINARS, CASE STUDIES) LABORATORY SESSION STUDENT INDIVIDUAL WORK METHODOLOGY: SEMINARS AND LECTURES SUPPORTED BY COMPUTER AND AUDIOVISUAL AIDS PRACTICAL LEARNING BASED ON CASES AND PROBLEMS, AND EXERCISE RESOLUTION INDIVIDUAL AND GROUP OR COOPERATIVE WORK WITH THE OPTION OF ORAL OR WRITTEN PRESENTATION INDIVIDUAL AND GROUP TUTORIALS TO RESOLVE DOUBTS AND QUERIES ABOUT THE SUBJECT.