No prerequisites

Specific competences: - Understand the Sales-Distribution process and apply its basic methods and techniques. - Analyze the impact and opportunities arising from electronic commerce and its implications on potential conflicts between channels. - Understand the Economic-Administrative process and its relationships. - Analyze and interpret the accounting information: Balance and Income Statement, and information related to costs. - Know the ABC cost systems. - Understand the relationship between financing and investment decisions and the creation of value.

(Updated 2019-20). Introduction to sales and distribution management. Strategic and operational marketing Design and management of the sales structure. Distribution channels. Order management Electronic Commerce Economic-Administrative Process. Analysis and interpretation of accounting information. Main financial statements: Balance sheet, income statement. Cost accounting. Activity-based costs (ABC) Financing and investment Creation of companies and entrepreneurial initiative (¿Entrepeneurship¿).