Checking date: 02/04/2023

Course: 2023/2024

Communication and diffusion of cultural heritage
Master in Hispanic Cultural Heritage (Plan: 357 - Estudio: 254)

Coordinating teacher: EIROA SAN FRANCISCO, MATILDE

Department assigned to the subject: Humanities: History, Geography and Art Department

Type: Electives
ECTS Credits: 6.0 ECTS


Requirements (Subjects that are assumed to be known)
It is not necessary to have taken any previous course
Introduce the student to the characteristics of communication, dissemination and dissemination, providing the theoretical and practical elements necessary to know the forms of production in media channels, informational and fiction genres, images and communication strategies adapted to the transmission of the cultural heritage Competences: 1) Systemic: aptitude to apply the knowledge to the practice, skills of investigation, skill to work of autonomous form, initiative and entrepreneurship, attainment of aims, to take part publicly with reasoned arguments. 2) Interpersonal: capacity of critique, aptitude to communicate with experts of other areas. 3) Instrumental and cognitive: capacity of organization and planning, general basic knowledge, skills of management of the information
Skills and learning outcomes
Description of contents: programme
Block I: Communication, Journalism and the cultural inheritance Topic 1. Concepts and functions in the communication of cultural inheritance (1 ECTS). 1.1. Basic concepts: information, advertising, propaganda, communication and vulgarization. 1.2. Specialized Journalism 1.3. The role of communication in cultural inheritance. 1.4. The Internet and digital resources Topic 2. Technical and processes of the cultural inheritance (1 ECTS). 2.1. Informative and communication techniques 2.2. Corporate Communication and Press Cabinets 2.3. Strategic communication of cultural inheritance: planning and techniques. Topic 3.- Media as records and supports of the Hispanic cultural heritage (1 ECTS). 3.1. The cultural inheritance representation: historical media and digital media as a resource and an object of study. Block II: The cultural inheritance in audio-visual media Topic 1. Broadcasting media as a channel of cultural heritage in the Hispanic context(1 ECTS). 1.1. The cultural and its heritage in media communication. 1.2. The visual reader as cultural meaning of the past and present. Topic 2. Diffusion of cultural heritage in the audiovisual Hispanic culture (1 ECTS). 2.1. Evolution of the image as support and inheritance. Topic 3.History, memory, memories and forgetfulness in audiovisual Hispanic culture (1 ECTS). 2.1.Social memory, audio-visual memory, historical memory. The audiovisual frame. 2.2. Media and History in the identity formation
Learning activities and methodology
1. Magisterial conferences, where they will present the knowledge that the students must acquire. There will be delivered to the students basic texts of reference that allow them to understand and to penetrate into the contents of the given matter. 2. Specifics readings, promoting the critical analysis of the content. 3. Oral exhibitions, where they present the results and worn out materials, with the aim to improve the learning and the acquisition of competitions in the domain of the presentation and diffusion 4. Activity with cultural institutions, according with their agenda. Consulting Aula Global is mandatory to follow the activities The tutoring regime is the one contemplated in the regulations of the University, with setting of schedules and diffusion in Aula Global.
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Calendar of Continuous assessment
Basic Bibliography
  • CANNADINE, D. (ed.), (2007), . History and the Media. New York, Palgrave-MacMillan.
  • HUGHES-WARRINGTON, M. (2007),. History Goes to the Movies. Studying History on Film,. London-New York, Routledge..
  • Hallahan, K., D. Holtzhausen, B. van Ruler, D. Vercic, and K. Sriramesh. Defining strategic communication. International Journal of Strategic Communication 1. 2007
  • MIRZOEFF, N. . An Introduction to Visual Culture. Routledge. 2008
  • O´CONNOR, J. . Image as Artifact: The Historical Analysis of Film and Television. Malabar,. R. E. Krieger Publishing Company.. 1990
  • WHITE, H. . Figural Realism: Studies in the Mimesis Effect. The Johns Hopkins University Press.. 1999

The course syllabus may change due academic events or other reasons.

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