Checking date: 20/03/2019

Course: 2019/2020

Communication and diffusion of cultural heritage
Study: Master in Cultural Heritage (254)

Coordinating teacher: EIROA SAN FRANCISCO, MATILDE

Department assigned to the subject: Department of Humanities: Geography, Contemporary History and Art

Type: Electives
ECTS Credits: 6.0 ECTS


Competences and skills that will be acquired and learning results.
Competences: 1) Systemic: aptitude to apply the knowledge to the practice, skills of investigation, skill to work of autonomous form, initiative and entrepreneurship, attainment of aims, to take part publicly with reasoned arguments. 2) Interpersonal: capacity of critique, aptitude to communicate with experts of other areas. 3) Instrumental and cognitive: capacity of organization and planning, general basic knowledge, skills of management of the information
Description of contents: programme
Block I: Communication, Journalism and the cultural inheritance Topic 1. Concepts and functions in the communication of cultural inheritance (1 ECTS). 1.1. Basic concepts: information, advertising, propaganda, communication and vulgarization. 1.2. Specialized Journalism 1.3. The role of communication in cultural inheritance. 1.4. The Internet and digital resources Topic 2. Technical and processes of the cultural inheritance (1 ECTS). 2.1. Informative and communication techniques 2.2. Corporate Communication and Press Cabinets 2.3. Strategic communication of cultural inheritance: planning and techniques. Topic 3.- Media and cultural inheritance (1 ECTS). 3.1. The cultural inheritance representation: historical press and digital media as a resource and an object of study. 3.2. Research methods of traditional press. Block II: The cultural inheritance in audio-visual media Topic 1. Media and cultural heritage (1 ECTS). 1.1. The cultural and its heritage in media communication. 1.2. The visual reader as cultural meaning of the past and present. Topic 2. History, memory and audio-visual culture (1 ECTS). 2.1.Social memory, audio-visual memory, historical memory. The audiovisual frame. 2.2. Media and History in the identity formation Topic 3. The diffusion of the cultural heritage (1 ECTS). 3.1. From Prehistory until nowadays. The evolution of the image.
Learning activities and methodology
1. Magisterial conferences, where they will present the knowledge that the students must acquire. There will be delivered to the students basic texts of reference that allow them to understand and to penetrate into the contents of the given matter. 2. Specifics readings, promoting the critical analysis of the content. 3. Oral exhibitions, where they present the results and worn out materials, with the aim to improve the learning and the acquisition of competitions in the domain of the presentation and diffusion 4. Activity with cultural institutions, according with their agenda. Consulting Aula Global is mandatory to follow the activities
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Basic Bibliography
  • CANNADINE, D. (ed.), (2007), . History and the Media. New York, Palgrave-MacMillan.
  • HUGHES-WARRINGTON, M. (2007),. History Goes to the Movies. Studying History on Film,. London-New York, Routledge..
  • MIRZOEFF, N. . An Introduction to Visual Culture. Routledge. 2008
  • O´CONNOR, J. . Image as Artifact: The Historical Analysis of Film and Television. Malabar,. R. E. Krieger Publishing Company.. 1990
  • WHITE, H. . Figural Realism: Studies in the Mimesis Effect. The Johns Hopkins University Press.. 1999

The course syllabus and the academic weekly planning may change due academic events or other reasons.