Checking date: 10/10/2019


Course: 2019/2020

Rhetoric and Images
(15419)
Study: Master in Theory and Critique of Culture (253)
EPH


Coordinating teacher: MARTINEZ LUNA, SERGIO

Department assigned to the subject: Department of Humanities: Philosophy, Language, Literature Theory

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Competences and skills that will be acquired and learning results.
SPECIFIC SKILLS 1. To know different approaches to the analysis of image from an historical and transdisciplinary perspective. 2. To know and be able to recognize the key linguistic and rhetorical resources used in analysis and visual creation, by familiarization with different visual analysis methodologies and its relation to those used in other creative productions. 3. To know the main strategies and modalities of enunciation which characterize different practices of creation of knowledge and meaning through images. TRANSVERSAL SKILLS Observation skills. Capacity for analysis and synthesis. Capacity for organizing and planning. Capacity for organizing and analyzing information from different sources. Capacity for criticism, reflexivity, and self-criticism Research skills
Description of contents: programme
The following points might not exactly match the weekly lessons. 1. The analysis of image and the visual turn. Visual Studies. 2. Critical methodologies of visual analysis. Art and visual culture. 3. Formal analysis. 4. Content analysis. 5. Semiotic analysis. Semiotics and Social Semiotics. 6. Psychoanalysis and image. Looking in detail. 7. Discourse analysis. Image, Text, and Context. 8. Discourse analysis II. Institutions, regimes, ways of seeing. 9. The construction of audiences. Audience analysis. 10. Multimodal analysis and visual alfabetization 11. Image and technique TEACHING: Sergio Martínez Luna
Learning activities and methodology
METHODOLOGY Theoretical credits: Through theoretical classes and explanation and discussion of texts and contents. Audiovisual support are required. Practical credits: Through group discussions based on active participation, comment and analysis of texts and images. Students are expected to make an oral presentation based on their written papers. FORMATIVE ACTIVITIES Discussions sessions and presentations. Group practices on rethorics of image. Reading of proposed articles and texts. Individual research work (written paper).
Assessment System
  • % end-of-term-examination 70
  • % of continuous assessment (assigments, laboratory, practicals...) 30
Basic Bibliography
  • Abril, G.. Cultura Visual, de la Semiótica a la Política. Plaza y Valdés. 2014
  • Acaso, M. . El lenguaje visual. Paidós. 2006
  • Bal, M.. El esencialismo visual y el objeto de los estudios visuales. Revista Estudios Visuales. 2005
  • Bal, M. et alt.. Looking In: The Art of Viewing,. Routledge,. 2000
  • Banks, M. y Morphy, H. (eds.) . Rethinking Visual Anthropology, . Yale Univ Press,. 1999
  • Barnard, M. . Approaches to Understanding Visual Culture,. Macmillan,. 2001
  • Barthes, R. . La cámara lúcida, . Paidós , . 1987
  • Barthes, R. . La Torre Eiffel: textos sobre la imagen, . Paidos, . 2001
  • Barthes, R. . MITOLOGÍAS. . México: Siglo XXI. 1987
  • Belting, H. . Antropología de la imagen, . Katz, . 2007
  • Brea, J.L. . Las tres eras de la imagen, . Akal, . 2010.
  • Brea, J.L. (ed) Estudios visuales. . La epistemología de la visualidad en la era de la globalización,. Akal, . 2005
  • Brennan, T., Jay, M. (eds.). Vision in Context. Routledge. 2013
  • Brennan, T., y Jay, M. (eds.) . Vision in Context: Historical and Contemporary Perspectives on Sight, Routledge, 1996 . Routledge, . 1996
  • Bryson, N. . La lógica de la mirada, . Alianza Editorial, . 1991
  • Buck-Morss, S. . Dialéctica de la mirada, . Visor Distribuciones, . 1996
  • Crary, J. . Suspensiones de la percepción. Atención, espectáculo y cultura moderna, . Akal, . 2008
  • Dikovitskaya, M. . Visual Culture, The MIT . Press, . 2005
  • Elkins, J. (Ed.). Theorizing Visual Studies: Writing Through the Discipline. Routledge, . 2012
  • Freedberg, D., . The Power of Images. Studies in the History and Theory of Response, Larry Silver, . Northwestern University, . 1989
  • García Varas, A. (Ed.). Filosofía de la imagen. Universidad de Salamanca. 2011
  • Gondra Aguirre, A., López de Munain, G. (ed.). Estudios de la imagen. Experiencia, percepción, sentidos(s). Sans Soleil. 2014
  • Groupe M, . Tratado del signo visual, . Cátedra, . Madrid, 1993
  • Guardiola, I.. El ojo y la navaja. Arcadia. 2018
  • Gunning, T.. The Cinema of Attractions. BFI Publishing. 1990
  • Hall , S.(ed.) , . Representation: Cultural Representations and Signifying Practices (Culture, Media and Identities, Vol 2),. Sage Publications,. 1997
  • Hall, S. y Evans, J., (eds) . Visual Culture: The Reader, . Sage Publications, . 1999
  • Hall, S. ¿Encoding and Decoding in TV Discourse¿. . Hall, Hobson, Loew y Willis (ed.) Culture, Media, Language: Working Papers in Cultural Studies. London: Routledge.. 1980
  • Hansen, M. . New Philosophy for a New Media. MIT Press. 2004
  • Hodge, R., Kress, G.. Social Semiotics. Cornell University Press. 1988
  • Hoelz, I, y Marie, R.. SOFT IMAGE TOWARDS A NEW THEORY OF DIGITAL IMAGE. THE UNIVERSITY OF CHIGAGO PRESS. 2015
  • Hoffman D. H. . Visual Intelligence: How We Create What We See, W.W. . Norton & Company, . 2000
  • Holly, M.A., Smith, M.. What is research in the visual arts?. Clark Institute. 2008
  • Jay, M. Ojos abatidos. . Ojos abatidos. La denigración de la visión en el pensamiento francés del siglo XX,. Madrid, Akal, . 2008
  • Jenks, C. (ed.) . Visual Culture, . Routledge, . 1995
  • Jiménez, J.. Crítica del mundo imagen. Tecnos. 2019
  • LECHTE, John. Beyond the Ontology of Image?. EITHER/AND. 2013
  • Levin , D. M. (ed.) . Modernity and the Hegemony of Vision, . University of California Press, . 1993
  • Marks, L.. The Skin of the Film. Intercultural Cinema, Embodiment, and the Senses.. Duke University Press. 2000
  • Martín Prada, J. . El ver y las imágenes en tiempos de Internet. Akal. 2018
  • Mirzoeff, N. . Una introducción a la cultura visual, . Paidós,. 2003
  • Mitchell, W. J. T. . Teoría de la imagen, . Akal, . 2009
  • Mullvey, Laura. Placer visual y cine narrativo. Mulvey, Laura. Placer visual y cine narrativo. Fundación Instituto Shakespeare/Instituto de CineRTV/University of Minnesota.. 1988
  • Pink, S. . Doing Visual Ethnography: Images, Media and Representation in Research,. Sage Publications,. 2001
  • Rose, G. . Visual Methodologies : An Introduction to the Interpretation of Visual Materials, . Sage Publications, . 2001
  • Sandywell, B., y Heywood, I. (eds.) . Interpreting Visual Culture: Explorations in the Hermeneutics of the Visual, . Routledge, . 1999
  • Schroeder, J. E. . Visual Consumption, Routledge Interpretive Market Research Series, . Routledge, . 2002
  • Silverman, K. . El umbral del mundo visible,. Madrid Akal, . 2009
  • Smith, P.D. y Emminson, M.J. . Researching the Visual : Images, Objects, Contexts and Interactions in Social and Cultural Inquiry, . Sage Publications, . 2000
  • Sturken, M., y Cartwright, L. . Practices of Looking: An Introduction to Visual Culture, . Oxford University Press. 2001
  • Taylor, L.,(ed.), ., . Visualizing Theory: Selected Essays from V.A.R, ..., 1990-1994 . .. .
  • Thomas, J. (Ed) . Reading Images (Readers in Cultural Criticism), . Palgrave Macmillan, . 2000
  • VVAA "Cuestionario October sobre cultura visual" (publicado originalmente en el número 77 de la revista October, 1996), Estudios Visuales, núm. 1, . Estudios Visuales, núm. 1, . CENDEAC Murcia, . noviembre de 2003
  • Velasco, H. M. . Cuerpo y espacio. Símbolos y metáforas, representación y expresividad en las culturas, . Madrid: Editorial Universitaria Ramón Areces, . 2007
  • Villafañe, J. . Introducción a la teoría de la imagen, . Piramide, . 2009
  • Williamson, J.. Decoding Advertisements. Ideology and meaning in Advertising.. LONDON, NEW YORK: MARION BOYARS. 2002
Recursos electrónicosElectronic Resources *
Additional Bibliography
  • BRENNAN, T., JAY, M. (Eds.). Vision in context. Routledge. 2013
  • Banks, M.. Los datos visuales en investigación cualitativa. Morata. 2010
  • Banks, M. , Morphy, H.. Rethinking Visual Anthropology. Yale University Press. 1999
  • Brea, J. L.. Nuevas estrategias alegóricas. Tecnos. Madrid
  • Carriere, A. Sabonit, J.. Retórica de la pintura. Cátedra. Madrid
  • Darley, A.. Cultura visual digital. Espectáculo y nuevos géneros en los medios de comunicación. Paidós. 2002
  • Deveraux, L, Hillman, R.. Fields of Vision. University California Press. 1995
  • Farago, C. (ed.). Compelling Visuality. University Minnesota Press. 1989
  • Howells, R.. Visual Culture. An Introduction. Polity Press. 2013
  • Jameson, F.. Signatures of the Visible. Routledge. 1995
  • Perniola, M.. La estética del siglo XX. A. Machado Libros. 2001
  • Virilio, P.. La máquina de visión. Cátedra. 1989
(*) Access to some electronic resources may be restricted to members of the university community and require validation through Campus Global. If you try to connect from outside of the University you will need to set up a VPN


The course syllabus and the academic weekly planning may change due academic events or other reasons.