Checking date: 21/05/2019

Course: 2019/2020

Rhetoric and Images
Study: Master in Theory and Critique of Culture (253)

Coordinating teacher: MARTINEZ LUNA, SERGIO

Department assigned to the subject: Department of Humanities: Philosophy, Language, Literature Theory

Type: Electives
ECTS Credits: 6.0 ECTS


Competences and skills that will be acquired and learning results.
SPECIFIC SKILLS 1. To know different approaches to the analysis of image from an historical and transdisciplinary perspective. 2. To know and be able to recognize the key linguistic and rhetorical resources used in analysis and visual creation, by familiarization with different visual analysis methodologies and its relation to those used in other creative productions. 3. To know the main strategies and modalities of enunciation which characterize different practices of creation of knowledge and meaning through images. TRANSVERSAL SKILLS Observation skills. Capacity for analysis and synthesis. Capacity for organizing and planning. Capacity for organizing and analyzing information from different sources. Capacity for criticism, reflexivity, and self-criticism Research skills
Description of contents: programme
The following points might not exactly match the weekly lessons. 1. The analysis of image and the visual turn. Visual Studies. 2. Critical methodologies of visual analysis. Art and visual culture. 3. Formal analysis. 4. Content analysis. 5. Semiotic analysis. Semiotics and Social Semiotics. 6. Psychoanalysis and image. Looking in detail. 7. Discourse analysis. Image, Text, and Context. 8. Discourse analysis II. Institutions, regimes, ways of seeing. 9. The construction of audiences. Audience analysis. 10. Multimodal analysis and visual alfabetization 11. Image and technique TEACHING: Sergio Martínez Luna
Learning activities and methodology
METHODOLOGY Theoretical credits: Through theoretical classes and explanation and discussion of texts and contents. Audiovisual support are required. Practical credits: Through group discussions based on active participation, comment and analysis of texts and images. Students are expected to make an oral presentation based on their written papers. FORMATIVE ACTIVITIES Discussions sessions and presentations. Group practices on rethorics of image. Reading of proposed articles and texts. Individual research work (written paper).
Assessment System
  • % end-of-term-examination 70
  • % of continuous assessment (assigments, laboratory, practicals...) 30
Basic Bibliography
  • Abril, G.. Cultura Visual, de la Semiótica a la Política. Plaza y Valdés. 2014
  • Acaso, M. . El lenguaje visual. Paidós. 2006
  • Bal, M.. El esencialismo visual y el objeto de los estudios visuales. Revista Estudios Visuales. 2005
  • Bal, M. et alt.. Looking In: The Art of Viewing,. Routledge,. 2000
  • Banks, M.. Los datos visuales en investigación cualitativa. Morata. 2010
  • Banks, M. y Morphy, H. (eds.) . Rethinking Visual Anthropology, . Yale Univ Press,. 1999
  • Barnard, M. . Approaches to Understanding Visual Culture,. Macmillan,. 2001
  • Barthes, R. . La cámara lúcida, . Paidós , . 1987
  • Barthes, R. . La Torre Eiffel: textos sobre la imagen, . Paidos, . 2001
  • Barthes, R. . MITOLOGÍAS. . México: Siglo XXI. 1987
  • Belting, H. . Antropología de la imagen, . Katz, . 2007
  • Brea, J.L. . Las tres eras de la imagen, . Akal, . 2010.
  • Brea, J.L. . Nuevas estrategias alegóricas, . Tecnos, . Madrid, 1991
  • Brea, J.L. (ed) Estudios visuales. . La epistemología de la visualidad en la era de la globalización,. Akal, . 2005
  • Brennan, T., Jay, M. (eds.). Vision in Context. Routledge. 2013
  • Brennan, T., y Jay, M. (eds.) . Vision in Context: Historical and Contemporary Perspectives on Sight, Routledge, 1996 . Routledge, . 1996
  • Bryson, N. . La lógica de la mirada, . Alianza Editorial, . 1991
  • Buck-Morss, S. . Dialéctica de la mirada, . Visor Distribuciones, . 1996
  • Carrere, A., y Saborit, J. . Retórica de la pintura, . Madrid, Cátedra, . 2000
  • Crary, J. . Suspensiones de la percepción. Atención, espectáculo y cultura moderna, . Akal, . 2008
  • Darley, A. . Visual Digital Culture: Surface Play and Spectacle in New Media Genres, . Routledge, . 2000
  • Devereaux, L., y Hillman, R. . Fields of Vision: Essays in Film Studies, Visual Anthropology, and Photography,. University of California Press,. 1995
  • Dikovitskaya, M. . Visual Culture, The MIT . Press, . 2005
  • Elkins, J. (Ed.). Theorizing Visual Studies: Writing Through the Discipline. Routledge, . 2012
  • Farago, C. (ed.) et alt. . Compelling Visuality: The Work of Art in and out of History, . Univ of Minnesota Press, . 2003
  • Freedberg, D., . The Power of Images. Studies in the History and Theory of Response, Larry Silver, . Northwestern University, . 1989
  • García Varas, A. (Ed.). Filosofía de la imagen. Universidad de Salamanca. 2011
  • Gondra Aguirre, A., López de Munain, G. (ed.). Estudios de la imagen. Experiencia, percepción, sentidos(s). Sans Soleil. 2014
  • Groupe M, . Tratado del signo visual, . Cátedra, . Madrid, 1993
  • Guigou, N. . El ojo, la mirada: Representación e imagen en las trazas de la Antropología Visual, Diverso . Revista de Antropología Social, nº4, . mayo 2001
  • Gunning, T.. The Cinema of Attractions. BFI Publishing. 1990
  • Hall , S.(ed.) , . Representation: Cultural Representations and Signifying Practices (Culture, Media and Identities, Vol 2),. Sage Publications,. 1997
  • Hall, S. y Evans, J., (eds) . Visual Culture: The Reader, . Sage Publications, . 1999
  • Hall, S. ¿Encoding and Decoding in TV Discourse¿. . Hall, Hobson, Loew y Willis (ed.) Culture, Media, Language: Working Papers in Cultural Studies. London: Routledge.. 1980
  • Hansen, M. . New Philosophy for a New Media. MIT Press. 2004
  • Hanstrup, K. . ¿ Anthropological Visions: some notes on visual and textual authority¿, En: Film as ethnography, Peter Crawford and David Turton (eds.), . Manchester University Press, . 1992, pp. 8-27
  • Hockings, Paul, ed. . Principles of Visual Anthropology, . New York: Mouton de Gruyter, . 1995
  • Hodge, R., Kress, G.. Social Semiotics. Cornell University Press. 1988
  • Hoffman D. H. . Visual Intelligence: How We Create What We See, W.W. . Norton & Company, . 2000
  • Holly, M.A., Smith, M.. What is research in the visual arts?. Clark Institute. 2008
  • Jameson, F. . Signatures of the Visible, . Routledge, . 1992
  • Jay, M. Ojos abatidos. . Ojos abatidos. La denigración de la visión en el pensamiento francés del siglo XX,. Madrid, Akal, . 2008
  • Jenks, C. (ed.) . Visual Culture, . Routledge, . 1995
  • LECHTE, John. Beyond the Ontology of Image?. EITHER/AND. 2013
  • Levin , D. M. (ed.) . Modernity and the Hegemony of Vision, . University of California Press, . 1993
  • Marks, L.. The Skin of the Film. Intercultural Cinema, Embodiment, and the Senses.. Duke University Press. 2000
  • Martin Nieto, E. . ¿El valor de la fotografía. Antropología e imagen¿. Revista Gazeta de Antropología, nº21, . 2005
  • Martin Prada, J. . La apropiación posmoderna, . Fundamentos, . 2001
  • Mead, M. . Anthropologie visuelle dans une discipline verbale. In: Pour une anthropologie visuelle, France, C. (org), . Paris, Mouton,. l979
  • Mirzoeff, N. . Una introducción a la cultura visual, . Paidós,. 2003
  • Mitchell, W. J. T. . Teoría de la imagen, . Akal, . 2009
  • Mullvey, Laura. Placer visual y cine narrativo. Mulvey, Laura. Placer visual y cine narrativo. Fundación Instituto Shakespeare/Instituto de CineRTV/University of Minnesota.. 1988
  • Perniola, M.. La estética del siglo XX. Antonio Machado . 2001
  • Pink, S. . Doing Visual Ethnography: Images, Media and Representation in Research,. Sage Publications,. 2001
  • Rose, G. . Visual Methodologies : An Introduction to the Interpretation of Visual Materials, . Sage Publications, . 2001
  • Sandywell, B., y Heywood, I. (eds.) . Interpreting Visual Culture: Explorations in the Hermeneutics of the Visual, . Routledge, . 1999
  • Schneider, Arnd y Wright, Christopher (eds.). Between Art and Anthropology. Contemporary Ethnographic Practice, Berg, . Oxford,. 2010
  • Schroeder, J. E. . Visual Consumption, Routledge Interpretive Market Research Series, . Routledge, . 2002
  • Silverman, K. . El umbral del mundo visible,. Madrid Akal, . 2009
  • Smith, P.D. y Emminson, M.J. . Researching the Visual : Images, Objects, Contexts and Interactions in Social and Cultural Inquiry, . Sage Publications, . 2000
  • Sturken, M., y Cartwright, L. . Practices of Looking: An Introduction to Visual Culture, . Oxford University Press. 2001
  • Taylor, L.,(ed.), ., . Visualizing Theory: Selected Essays from V.A.R, ..., 1990-1994 . .. .
  • Thomas, J. (Ed) . Reading Images (Readers in Cultural Criticism), . Palgrave Macmillan, . 2000
  • VVAA "Cuestionario October sobre cultura visual" (publicado originalmente en el número 77 de la revista October, 1996), Estudios Visuales, núm. 1, . Estudios Visuales, núm. 1, . CENDEAC Murcia, . noviembre de 2003
  • Velasco, H. M. . Cuerpo y espacio. Símbolos y metáforas, representación y expresividad en las culturas, . Madrid: Editorial Universitaria Ramón Areces, . 2007
  • Villafañe, J. . Introducción a la teoría de la imagen, . Piramide, . 2009
  • Virilio, P. . La máquina de la visión,. Cátedra, . 1989
  • Williamson, J.. Decoding Advertisements. Ideology and meaning in Advertising.. LONDON, NEW YORK: MARION BOYARS. 2002
Recursos electrónicosElectronic Resources *
Additional Bibliography
  • BRENNAN, T., JAY, M. (Eds.). Vision in context. Routledge. 2013
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The course syllabus and the academic weekly planning may change due academic events or other reasons.