In the current society of information and communication, Rhetoric as a powerful instrument of persuasive speech has become of special interest again in the varied areas of our social, artistic and scientific activities, such as politics, literature, publicity or audio-visual communication. In fact, in the last decades, Rhetoric has experimented a remarkable development, especially since the irruption of the so called New Rhetoric, which intends to offer a system for text analysis capable of reaching out from the ¿purely literary¿.
This course presents a study of both the constitution of Rhetoric from a linguistic perspective and the theories of argumentation.
It will cover the forms of messages and utterances (from the most rhetorical to the apparently neutral ones), the ways of construction of common meanings and the influence of discourse figures in order to define the different procedures of the argument methods.
1. Reinterpreting classical Rhetoric
2. Rhetoric and Pragmatics
3. Critical discourse studies. Discourse and society
4. Rhetoric of humor
5. Rhetoric and Grammar