Checking date: 31/01/2024

Course: 2024/2025

Geopolitics of audiovisual
Master in Cultural Theory and Critique (Plan: 356 - Estudio: 253)


Department assigned to the subject: Communication and Media Studies Department

Type: Electives
ECTS Credits: 6.0 ECTS


Requirements (Subjects that are assumed to be known)
It's not necessary.
1. Knowledge of the status of audiovisual narratives and their circulation in a highly globalized world. 2. Understanding the role played by states and audiovisual companies in contemporary geopolitics. 3. Understanding and analysis of the phenomena of transnationalisation in the audiovisual field. 4. Analysis and reflection on the transformations of the audiovisual industry in the era of online platforms.
Skills and learning outcomes
Description of contents: programme
The course proposes the study of the relations established at the regional and international level by the major contemporary geopolitical actors (mainly the States, but not exclusively) in the field of the audiovisual industry. Understanding that audiovisual goods and services intrinsically have a double dimension: a cultural dimension ¿ symbolic and identitarian ¿ and an economic dimension. To this end, from a historical perspective dating back to the first decades of the last century, and based on the tradition of studies in communication and culture, the course reviews the processes led by different countries and companies in their quest to increase/limit the political influence and economic benefits derived from the international circulation of audiovisual goods and services. Focusing on the film and television industries, 'Geopolitics of the Audiovisual' reviews notions such as communication policies, soft power, public diplomacy, cultural imperialism, cultural proximity or audiovisual diversity. 1. Cultural industries, political-economic interests and geography. 2. Flows of audiovisual goods and services. 3. National/international culture-communication policies. 4. Propaganda, public diplomacy and culture. 5. Transnationalization of cultural expressions. 6. Diversity and the audiovisual industry. 7. TV industry: transnationalization of operators and formats in the 21st century. 8. Film industry: international presence of Hollywood and emerging markets in the 21st century. 9. Capitalism and online platforms. 10. On demand audiovisual services.
Learning activities and methodology
Master classes accompanied by presentations and audiovisual resources. Students' reading of reference texts (in English and Spanish): presentation and discussion in class. Work and oral presentation on a subject of the student's choice. Debate.
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60

Basic Bibliography
  • Albornoz, Luis A.. Poder, medios, cultura. Una mirada crítica desde la economía política de la comunicación. Buenos Aires: Paidós. 2011
  • Albornoz, Luis A. and García Leiva, Mª Trinidad (eds.). Audiovisual Industries and Diversity: Economics and Policies in the Digital Era. New York/London: Routledge (Studies in Media and Cultural Industries). 2019
  • Albornoz, Luis A. y García Leiva, Mª Trinidad (eds.). El audiovisual en la era digital: políticas y estrategias para la diversidad. Madrid: Cátedra. 2017
  • Albornoz, Luis A. y García Leiva, Mª Trinidad (eds.). Diversidad e industria audiovisual: el desafío cultural del siglo XX. México D.F.: Fondo de Cultura Económica. 2017
  • Boyd-Barrett, Oliver. Media Imperialism. London: SAGE. 2015
  • Chalaby, Jean K.. Transnational Television Worldwide. Towards a New Media Order. London: I.B. Tauris. 2005
  • Cull, Nicholas J.. Public Diplomacy. Foundations for Global Engagement in the Digital Age. Cambridge: Polity Press. 2019
  • De Beukelaer, Christian and Spence, Kim-Marie. Global Cultural Economy. New York: Routledge. 2019
  • Gournay, Bernard. Contra Hollywood: estrategias europeas del mercado cinematográfico y audiovisual. Barcelona: Edicions Bellatera (Biblioteca del Ciudadano). 2004
  • Guback, Thomas and Varis, Tapio. Transnational Communication and Cultural Industries. Paris: UNESCO. 1982
  • Hamelink, Cees J.. Global Communication. London: SAGE. 2015
  • Lobato, Ramon. Netflix Nations: The Geography of Digital Distribution. New York: New York University Press. 2019
  • MacBride, Sean y otros. Un solo mundo, voces múltiples: comunicación e información en nuestro tiempo. México D.F.: UNESCO/Fondo de Cultura Económica. 1980
  • Mattelart, Armand. Diversidad cultural y mundialización. Barcelona: Paidós (Comunicación 168). 2006
  • McQuail, Denis. La acción de los medios. Los medios de comunicación y el interés público. Buenos Aires: Amorrortu Editores. 1998
  • Miller, Toby; Govil, Nitin; McMurria, John y Maxwell, Richard. El nuevo Hollywood: del imperialismo cultural a las leyes del marketing. Barcelona: Paidós. 2005
  • Smits, Roderik. Gatekeeping in the Evolving Business of Independent Film Distribution. Palgrave. 2019
  • Srnicek, Nick. Capitalismo de plataformas. Buenos Aires: Caja Negra Editora (colección Futuros Próximos). 2018
  • UNESCO. Declaración de México sobre las políticas culturales. México D.F.: UNESCO. 1982
  • UNESCO. Convención sobre la protección y promoción de la diversidad de las expresiones culturales. París: UNESCO. 2005

The course syllabus may change due academic events or other reasons.

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