Checking date: 26/04/2019

Course: 2019/2020

The media change, the media change us: historic-evolutionary approach to cultural transformations
Study: Master in Applied Research in Media (248)

Coordinating teacher: ALVAREZ RODRIGUEZ, AMELIA

Department assigned to the subject: Department of Communication

Type: Electives
ECTS Credits: 6.0 ECTS


Competences and skills that will be acquired and learning results.
Analysis of the main theoretical and epistemological problems in media communication research Knowledge on the role of media in the construction of social representations and identity formation processes
Description of contents: programme
Scientific theories on culture and communication influence on human development. Historical-cultural mediational theory. Media effects from the perspective of sociocultural approach theories. Old and new technologies and their impact on human development. "Generational minds" and media changes. Cultural diet, imagery an cultural changes. Research on media effects and its importance for the creation of alternatives: new contents design from research. Methodological approaches in theories on human changes. Key research problems in diverse current traditions of communication.
Learning activities and methodology
Lecture classes (teacher and/or video-Internet resources) on theoretical and methodological approaches to mediation and its changes Students reading of classical authors texts and oral presentation to the class. Final essay and presentation to the class on a media change aspect chosen by the student. Discussion
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Bryant, J. y Zillmann, D. Media effects. Advances in theory and research. . Lawrence Erlbaum. 1994

The course syllabus and the academic weekly planning may change due academic events or other reasons.