Analysis of the main theoretical and epistemological problems in media communication research Knowledge on the role of media in the construction of social representations and identity formation processes

Scientific theories on culture and communication influence on human development. Historical-cultural mediational theory. Media effects from the perspective of sociocultural approach theories. Old and new technologies and their impact on human development. "Generational minds" and media changes. Cultural diet, imagery an cultural changes. Research on media effects and its importance for the creation of alternatives: new contents design from research. Methodological approaches in theories on human changes. Key research problems in diverse current traditions of communication.

Lecture classes (teacher and/or video-Internet resources) on theoretical and methodological approaches to mediation and its changes Students reading of classical authors texts and oral presentation to the class. Final essay and presentation to the class on a media change aspect chosen by the student. Discussion