Topic 1: Introduction
The research on the media in times of radical change and uncertainty. Present and future of media. OPTIMIZATION RESEARCH-RESOURCES-BUSINESS-MULTIMEDIA.
-Reminder of the main methodologies and research areas for innovation to be applied to the study, advancement and improvement of the media. Quantitative and qualitative methods. Empirical studies. Era (current) of the liquid communication.
"Research" cross media on three fronts: production, distribution, advertising.
"Revisiting the specific applications in various fields of communication research methods: eg market research, audience studies. "New methodologies for cross media" studies "and segmented audiences? Internet Counters
Item 2: BUSINESS MEDIA GROUP
"The current opportunity (digital) for media companies". "Opportunity for research
"The media companies are facing a challenge (scanning) to be considered as an opportunity. But to what extent they have to take and how they have to manage? Period of great instability. (Media "warming", I would say Eli Noam of Columbia University Institute of Tele-Information)
.- Structure of multimedia companies.
Areas of business-media companies
-Appear many small companies, providers that form the "long tail" (the theory of "long tail").
"The crisis of the media companies are manifested among other causes: high fixed costs, low marginal costs, effects of networking, increased competition, oversupply and excessive amount of information.
"Some specific ways that implement multimedia companies to deal with this situation:
2.-Drawing on innovation in quality and original products and their distribution
3.-monopolistic practices to control prices
4.-reorganizing and restructuring the multimedia group
Item 3.-TECHNOLOGY, INNOVATION AND TRANSFORMATION OF BUSINESS COMMUNICATION
"The new technologies of communication form the basis of the 'laboratory of the digital age". Its impact innovation has brought profound changes in ways of consuming media and particularly in the management of related business communications.
-Changes in the management of production (cameras, multimedia editor ") in personnel management and human resources (evaluation by objectives, telework, coaching"), management of distribution and marketing (new marketing and advertising social networks ") as a result of new technologies.
- Is it possible to keep alive the mission of traditional media company?
Study of the conversion programs for business communication in the light of the approaches that make the World Association of Newspapers (WAN-IFRA) and the Pew Research Center in technological applications. In search of critical research issues.
-Brief description and reviews the main technologies that comprise the digital age: computer and its applications, Internet, mobile communications, TV DVB, Applications ".
Item 4: NEW PARADIGMS media (I). CONVERGENCE.
"Some companies become experimental centers in media convergence: a platform for content and information services, operating through its own structures of media companies that printed newspaper companies, which means that in the digital age, companies journalistic work either in areas such as newspaper printing, Web site management, and dissemination of content on radio, television and mobile devices.
- In fact, many newspaper companies multimedia journalists from the print edition also work for television or radio and vice versa, photographers move to digital cameras and video to capture images for various media events and, newsroom, the different media of the same brand share the same space and even manage their contents, adapted to each support.
- The brand transcends the printed media journalists to be distributed on multiple platforms. How to investigate the structures and the impact of multimedia newsroom?
"Convergence and globalization, synergies, international regulation: factors to consider in the investigation .- The technological convergence as the thread o