SKILLS AND COMPETENCES: Basic - To understand the main research perspectives within the field of communication. General - To introduce students to a variety of empirical research carried out in the field, using the general and specialized resources available at UC3M Library Specific - To acquire an in-depth and critical knowledge on the current challenges of social communication, so that students can pose and carry out research work in order to meet such challenges. LEARNING OUTCOMES: 1. Understanding key theories and methods in social communication 2. Applying communication theories to the analysis of current issues in the field. 3. Interpreting the rol of the media, worldwide and nationally. 4. Getting to know the different research resources available through UC3M Library

1. Introduction to communication. Communication as science and object of study. Main theoretical approaches. 2. Characteristics of the media and the cultural industries: Press, radio, film, television and the Internet. 3. Media systems in Europe and Spain. Key features and concepts. Market and agents. Regulation. 4. Resources for researching in communication. Keys for carrying out a research paper.

- Lectures and workshops - Tutoring based on selected readings - Case studies, practical activities, debates, etc.