Checking date: 23/07/2020


Course: 2020/2021

Communication systems in organizations
(14656)
Master in Applied Research in Media (Plan: 193 - Estudio: 248)
EPH


Coordinating teacher: FRANCO ALVAREZ, MARIA GUILLERMINA

Department assigned to the subject: Communication and Media Studies Department

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Requirements (Subjects that are assumed to be known)
It will not be necessary to take a previous subject.
Objectives
1. Knowledge of the primary functions involved in any communication process. 2. Understanding the criteria established to achieve a successful communication plan. 3. Processes that must be taken into account in any communication process: the different types of communication: Off-Line and Off-Line 4. Analysis and reflection on the rhetoric of discourse in the communication process in organizations. 5. Corporate and Brand Identity as a determining factor of the communication channel. 6. Skills to develop and design a Communication Plan for entities, institutions and research projects.
Description of contents: programme
1.The Communication Process. 1.1.The Press Information Notes in the Corporate Communication. 1.2.The Role of Corporate and Institutional Communication in Entities. 1.3. Institutional Discourse Analysis. 1.4. Non-Linguistic Forms of Communication. Signs and Non-verbal Communication. 2. Communication in Organizations. 2.1. Formal Networks. 2.2. Informal Networks. Functions of informal networks in organizations. 3. The DIRCOM.¬¬¬ 2.1. Competences and Skills. 4. The Brand Image. 4.1. Brand Identity. 4.2. Brand Phenomenology treated from the Design Perspective, Sociology and Communication Strategy. 5. The Design of the Communication Plan. 5.1.General strategies. Areas of influence, audiences and audiences. 6. OFF-LINE Communication in the Structure of the Communication Plan. 7. ON-LINE Communication in the Communication Plan Structure. 8. Guide of Good Practices to Execute a Communication Plan.
Learning activities and methodology
The training activities linked to this subject are closely linked to the teaching units taught and the theoretical / practical sessions. Theoretical sessions DOCUMENTS METHODOLOGIES Presentations in the teacher's class supported by computer media and audiovisual resources, where the main concepts of the subject are found and bibliography is provided to complement the learning of the students. Reading academic articles, and other resources provided by the teacher, recommended during the course. Exhibition and debates in class, of applied analysis associated with the subject matter. Finally, A COMMUNICATION PLAN will be DESIGNED based on the content taught during the semester.
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60

Basic Bibliography
  • Aced, Cristina. Relaciones públicas 2.0: Cómo gestionar la comunicación corporativa en el entorno digital. UOC. 2013
  • Costa Joan. ESQUEMATISMO. LA EFICACIA DE LA SIMPLICIDAD TEORÍA INFORMACIONAL DEL ESQUEMA. Experimenta. 2019
  • Costa, Joan. Los 5 pilares del branding : anatomía de la marca. . Universidad Jaume I. Servicio de Comunicación y Publicaciones. 2013
  • Costa, Joan (ed.). La comunicación. 10 voces esenciales. . Estudios Mediáticos. 2010
  • Costa-Sánchez, C.; Martínez Costa, S. (eds.): . Comunicación corporativa audiovisual y online. UOC. 2018
  • Horacio, Andrade. Comunicación organizacional interna : proceso, disciplina y técnica. Netbiblo. (2005).
  • Joan Costa. ESQUEMATISMO. LA EFICACIA DE LA SIMPLICIDAD TEORÍA INFORMACIONAL DEL ESQUEMA. Experimenta. 2019
  • Joan Costa. ESQUEMATISMO. LA EFICACIA DE LA SIMPLICIDAD TEORÍA INFORMACIONAL DEL ESQUEMA. Experimenta. 2019
  • Lee O Thayer. Comunicacio¿n y sistemas de comunicacio¿n en las organizaciones, en la gestio¿n directiva y en las relaciones interpersonales. Serie universitaria. Historia, ciencia, sociedad. Barcelona : Peni¿nsula, 1975.
  • Lee O Thayer. Comunicación y sistemas de comunicación en las organizaciones, en la gestión directiva y en las relaciones interpersonales. Serie universitaria. Historia, ciencia, sociedad.: Península. Barcelona , 1975.
  • Miguel Tu¿n¿ez. La gestio¿n de la comunicacio¿n en las organizaciones. Comunicacio¿n Social . 2012
  • Miguel Tuñez. La gestio¿n de la comunicacio¿n en las organizaciones. Comunicacio¿n Social . 2012
  • Miguel Tuñez. La gestión de la comunicación en las organizaciones. Comunicación Social . 2012
  • Pintado Blanco, T.; Sánchez Herrera, J.: . Nuevas tendencias en comunicación estratégica. ESIC. 2017
Detailed subject contents or complementary information about assessment system of B.T.

The course syllabus may change due academic events or other reasons.