Checking date: 23/05/2025 19:28:57


Course: 2025/2026

Political Advising
(13249)
Dual Bachelor in Political Science and Sociology (Study Plan 2018) (Plan: 406 - Estudio: 247)


Coordinating teacher: ORRIOLS GALVE, LLUIS

Department assigned to the subject: Social Sciences Department

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Objectives
The student will acquire both theoretical knowledge and practical skills related to political consulting and advising in various organizations and political settings. The course will also lay the foundations for understanding the relationship between communication and politics. It will develop skills in political communication and marketing through the use of conceptual tools from Political Science, including the structure and meaning of political messages, the relationship between parties, institutions, and candidates with the media, leadership analysis, campaign design, voter typology identification, and interpretation of electoral results, among other key concepts.
Description of contents: programme
1. Political consulting as professional field 2. Evolution of political communication and the role of the consultant. 3. Political communication in diverse, complex, and dynamic societies. 4. Political marketing and media relations. 5. Analysis of messages and development of political discourse. 6. Electoral campaigns: research, strategy, communication plan... 7. Public affairs consulting.
Learning activities and methodology
The course will consist of lectures and lab classes, although the course will have thoroughly practical content. The course lectures will provide the student with the conceptual and theoretical tools necessary for understanding and performing case studies. The theoretical classes will explain the functioning of political agents and institutions, the performance of advisory work for each and the analysis of the context. All theoretical presentations will be supplemented with practical examples drawn from the analysis of the publications of the media, institutions, websites of political parties and from the political reality. The practical classes include the analysis and interpretation of political speeches on the different organisational and institutional levels, analysis of opinion polls, election results and political reports. Apart from analysing and interpreting specific cases, students will develop their own speeches and reports in various situations posed by the professor. They will also handle press reports and build their own archive with the information needed to plan an election campaign. Use of Artificial Intelligence tools selectively allowed in this subject. The faculty may indicate a list of works and exercises that the student can perform using AI tools, specifying how they should be used, and how the student should describe the use made of them. If the use of AI by the student gives rise to academic fraud by falsifying the results of an exam or work required to accredit academic performance, the provisions of the Regulation of the University Carlos III of Madrid of partial development of the Law 3/2022, of February 24th, of University Coexistence will be applied.
Assessment System
  • % end-of-term-examination/test 0
  • % of continuous assessment (assigments, laboratory, practicals...) 100

Calendar of Continuous assessment


Extraordinary call: regulations
Basic Bibliography
  • Antonio E. Weiss. Management Consultancy and the British State A Historical Analysis Since 1960. Palgrave Macmillan Cham. 2019
  • Barranco Saiz, J.. Marketing político y electoral. Pirámide - ESIC (2010).
  • Berta García-Orosa. Digital Political Communication Strategies. Palgrave Macmillan Cham. 2021
  • Canel, María José. Comunicación política: una guía práctica para suestudio y práctica (2ª ED) . Tecnos. 2006
  • Edoardo Ongaro, Sandra Van Thiel. The Palgrave Handbook of Public Administration and Management in Europe . Palgrave Macmillan London. 2019
  • Edward G. Verlander. Practice of professional consulting. Wiley. 2020
  • Maarek, P.. Marketing político y comunicación. Claves para una buena infomación política. Paidós (1997 - última ed. 2009).
  • Paul Rowinski. Political Communication and Performative Leadership. Palgrave Macmillan Cham. 2023
  • Santiago Barnés, J. y Carpio, M. A.. La gestión actual del consultor político. Lid. 2010
Additional Bibliography
  • Pin Arboledas, J. R.. Tsunamis políticos. Reflexiones para empresarios y directivos en su relación con la política. EUNSA - IESE (2010).

The course syllabus may change due academic events or other reasons.