ACQUISITION OF SKILLS AND TECHNIQUES FOR PROVIDING ADVISORY SERVICES TO LEADERS AND INSTITUTIONS
The student will have a clearly defined perspective on a particular career path increasingly in demand both by Political Science students and in the labour market.
The student will acquire knowledge and highly practical teachings on the tasks of political consultancy and advice for the different political organisations and scenarios. This will lay the foundations for the relationship between communications and politics.
Students will develop skills related to political communications and political marketing, handling conceptual political science tools: structure and meaning of political messages, relations between the political parties, institutions and candidates and the media, leadership analysis, campaign design, identification of voter types and interpretation of election results, among other things.
Students will be taught to manage, organise and structure useful sources of documentation for the exercise of their tasks.
They will learn to prepare and structure political reports, to design and analyse political strategies and political campaign speeches, institutional statements, parliamentary speeches, etc.