The knowledge skills and attitudes will be acquired by students through lectures and through participation in a marketing simulation game. Each student group will participate in a simulation game where they will take marketing decisions that fall within the Marketing Division and they will compete in a virtual world with other companies.
Skills are developed especially throughout the semester in practical simulation group and the oral presentation and written as a team. The simulation will be compulsory and will mean a heavy burden of work, something that will be reflected in the note-final qualification.
6 ECTS credits of the course correspond using the following structure:
Lectures and theoretical sessions: 3 ECTS
Simulation: 3 ECTS
The keynote lectures and will help establish the conceptual basis for the student to develop skills set correctly. The simulation will develop diagnostic capabilities, evaluation, integration of concepts and their application and develop their skills in teamwork, decision making and communication skills.