Checking date: 05/06/2025 08:00:31


Course: 2025/2026

Organisation of the Audiovisual System
(13519)
Dual Bachelor in Journalism and Film, Television and Media Studies (Study Plan 2017) (Plan: 384 - Estudio: 231)


Coordinating teacher: ALBORNOZ ESPIÑEIRA, LUIS ALFONSO

Department assigned to the subject: Communication and Media Studies Department

Type: Compulsory
ECTS Credits: 6.0 ECTS

Course:
Semester:




Objectives
1. Basic general knowledge about the audiovisual system function (main contents, main authors, class readings). 2. Ability to apply theoretical and critical analysis to media institutions (main ideas and concepts comprehension, personal analysis and its communication by the student). 3. Understanding of the problems and questions aroused by the media landscape.
Description of contents: programme
The course Media Landscape focuses on the description and critical analysis of the functioning of the film and television industries, emphasising the continuities and changes that both industries present. Although these industries have particular characteristics that warrant individual study (for example, in Spain they are regulated by different laws), the truth is that today, in a complex audiovisual landscape, the boundary between the two has become blurred (for example, there are numerous audiovisual production companies that produce both film and television content). Likewise, the course programme, which has been updated over the last two decades, pays particular attention to new phenomena in the audiovisual field. Such is the case, for example, of the distribution of over-the-top (OTT) audiovisual content, i.e. via the internet without necessarily being controlled by a telecommunications network operator, and the associated business models (subscription to a service, purchase or rental of content, advertising and mixed). Having made this brief introduction, it should be noted that the main objectives of the course Structure of the Audiovisual System are: 1. To introduce students to the structures and systems of production, marketing and consumption of audiovisual goods and services. 2. To analyse the behaviour of audiovisual agents and the impact of new information and communication technologies on the audiovisual system. 3. To learn about the current debates concerning the functioning of the audiovisual system. The programme is structured in five sequential parts: 1. Introduction: Course programme and guide. Teaching approach. Individual presentation by students. Audiovisual industry. Cultural diversity. Public policies. 2. Film industry: Main characteristics. Hollywood. Current international outlook. Film policy. 3. Television industry: Main characteristics. Television models. Comprehensive digitisation of TV. 4. New audiovisual operators and services: SVOD services. Current debates. 5. Closing: issues addressed and conclusions. In this course, students should not use artificial intelligence tools to carry out the work or exercises proposed by the faculty. In the event that the use of AI by the student gives rise to academic fraud by falsifying the results of an exam or work required to accredit academic performance, the Regulation of the University Carlos III of Madrid of partial development of the Law 3/2022, of February 24th, of University Coexistence, will be applied.
Learning activities and methodology
- Master classes: The audiovisual system Audiovisual agents and impact of new information and communication technologies in the audiovisual system. Competence 1 (1.5 ECTS). - Practical classes: Explanation and debates about the key concepts related to the subject. Collective discussions about written and audiovisual materials. Follow up on the news that affects the different agents of the audiovisual. Competence 2 (1 ECTS). - Student work Tutorial study of theoretical-practical contents and teaching materials. Competences 1, 2 and 3 (1.5 ECTS). Exercises based on the selection, analysis and comment of news related to the news of the agents of the audiovisual system. Competence 3 (2 ECTS).
Assessment System
  • % end-of-term-examination/test 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40




Extraordinary call: regulations
Basic Bibliography
  • Balio, T.. Hollywood in the New Millennium. London: Palgrave Macmillan. 2013
  • Bondebjerg, I. et alt.. Transnational European Television Drama: Production, Genres and Audiences. London: Palgrave Macmillan. 2017
  • Brannon Donoghue, C.. Localising Hollywood. London: Palgrave BFI. 2017
  • Iosifidis, P., J. Steemers and M. Wheeler. European Television Industries. London: BFI. 2005
  • Jackel, A.. European Film Industries. London: BFI. 2003
  • Lotz, A.. The Television will be Revolutionized (2nd edition). New York: NYU Press. 2014
  • McDonald, K. and D. Smith-Rowsey (eds.). The Netflix Effect: Technology and Entertainment in the 21st Century. London/New York: Bloomsbury. 2016
  • Tryon, C.. On Demand Culture: Digital Delivery and the Future of Movies. New Brunswick: Rutgers University Press. 2013
  • Ulin, J.. The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World. New York: Focal Press. 2014
Recursos electrónicosElectronic Resources *
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The course syllabus may change due academic events or other reasons.