The course Media Landscape focuses on the description and critical analysis of the functioning of the film and television industries, emphasising the continuities and changes that both industries present. Although these industries have particular characteristics that warrant individual study (for example, in Spain they are regulated by different laws), the truth is that today, in a complex audiovisual landscape, the boundary between the two has become blurred (for example, there are numerous audiovisual production companies that produce both film and television content).
Likewise, the course programme, which has been updated over the last two decades, pays particular attention to new phenomena in the audiovisual field. Such is the case, for example, of the distribution of over-the-top (OTT) audiovisual content, i.e. via the internet without necessarily being controlled by a telecommunications network operator, and the associated business models (subscription to a service, purchase or rental of content, advertising and mixed).
Having made this brief introduction, it should be noted that the main objectives of the course Structure of the Audiovisual System are:
1. To introduce students to the structures and systems of production, marketing and consumption of audiovisual goods and services.
2. To analyse the behaviour of audiovisual agents and the impact of new information and communication technologies on the audiovisual system.
3. To learn about the current debates concerning the functioning of the audiovisual system.
The programme is structured in five sequential parts:
1. Introduction: Course programme and guide. Teaching approach. Individual presentation by students. Audiovisual industry. Cultural diversity. Public policies.
2. Film industry: Main characteristics. Hollywood. Current international outlook. Film policy.
3. Television industry: Main characteristics. Television models. Comprehensive digitisation of TV.
4. New audiovisual operators and services: SVOD services. Current debates.
5. Closing: issues addressed and conclusions.
In this course, students should not use artificial intelligence tools to carry out the work or exercises proposed by the faculty. In the event that the use of AI by the student gives rise to academic fraud by falsifying the results of an exam or work required to accredit academic performance, the Regulation of the University Carlos III of Madrid of partial development of the Law 3/2022, of February 24th, of University Coexistence, will be applied.