Checking date: 30/06/2020

Course: 2020/2021

Image Theory
Study: Dual Bachelor in Journalism and Film, Television and Media Studies (231)

Coordinating teacher: WALZER MOSKOVIC, ALEJANDRA

Department assigned to the subject: Department of Communication

Type: Compulsory
ECTS Credits: 6.0 ECTS


Students are expected to have completed
This course is taught in the 1st degree course and does not require having passed correlative courses to attend it and be evaluated
Competences and skills that will be acquired and learning results. Further information on this link
CONCEPTUAL 1. Approach to the concept of image and image theory from different perspectives and from the new relationships transmitter / receiver that currently characterize the audiovisual and multimedia communication. 2. Knowledge of the different elements and characteristics of the image as well as the basic principles of composition. 3. Knowledge of the general principles of visual language and its application to the analysis of different types of images 4. Knowledge of the social, cultural, aesthetic and educational role of the image in contemporary society. PROCEDURAL 1. Encourage students a process of inquiry as embodied in the realization of well-formulated questions and orientation of the study and analysis of different program content 2. Establish processes of dialogue, discussion, argument and defend projects that make viable a fruitful and enriching communication. 3. To promote accountability in group work that needs audiovisual communication, causing the division of roles of different members of the teams. 4. Promote the study and analysis of documentary sources from which to develop working hypotheses 5. Promote autonomous and / or collective work in the search, selection, analysis and reflection on the subjects of this course. ATTITUDINAL 1. The students are active and feel part of the process of knowledge construction. 2. The students respect the opinions of their peers 3. To help students to learn how to express their ideas arguing solidly 4. The students will show motivation and learn to compare old and new theories, old and new media 5. The students will know to develop an analytical and critical thinking 6. To help students to develop autonomy in carrying out the work RESULTS 1. Knowledge of the main concepts of image 2. Knowledge of the processes of perception of the visual image 3. Knowledge of basics elements of image grammar 4. Analysis of the role of visual images in contemporary society 5. Image analysis in isolation and contextual or sequentially 6. Relationship between the processes of design, production and reception of media images 7. Expression through still images isolated 8. Development of the iconic creativity
Description of contents: programme
1. THINKING IMAGES 1.1 Image´s materiality 1.2 Image and reality 1.3 Image and representation 1.4 Different types of images 2. BRIEF HISTORY OF THE IMAGE: FROM THE BISON TO THE DIGITAL IMAGE 2.1 Telling reality: pure mimesis? 2.2 From art to videosphere 2.3 The media's image production: photography, cinema, television 2.4 The digital environment 3. IMAGE SOCIETY: THE ICONOSPHERE 3.1 Concept of society, civilization, culture of the image 3.2 The Society of the Spectacle / Society as a show 3.3 Image: landscape or essence of the social bond? 4. PERCEPTION AS KNOWLEDGE: PERCEPTO, CULTURE AND SUBJECT 4.1 The senses as sources of knowledge 4.2 How do we perceive the images? 4.3 The cultural value of the image 4.4 The perceiving subject: the significance 5. MORPHOLOGICAL, DYNAMIC AND SCALAR ELEMENTS OF THE IMAGE 5.1 Scalar elements: point, line, plane, texture, color, shape 5.2 Dynamic Elements: stress, rhythm 5.3 Scalar Elements: size, format, scale, proportion 6. BASIC CHARACTERISTICS OF THE IMAGE 6.1 Iconicity-abstraction 6.2 Simplicity-complexity 6.3 Monosemy-polisemia 6.4 Originality-redundancy 6.5 Connotation-denotation 7. IMAGE COMPOSING 7.1 On the composition 7.2 The dynamic equilibrium 7.3 Weight and visual direction 7.4 The frame: space 8. STILL, SEQUENTIAL AND MOVING IMAGES 8.1 Characteristics of the still image isolated: painting and photography 82 the sequence: comic, fotonovela, storyboard 8.2 Characteristics of the sequential images and movies: TV and Film 9. IMAGE AS TEXT: READING OF IMAGES 9.1 What is a text? 9.2 Why the image is a text? 9.3 Are there reading routes on images? 9.4 Reading images: the artistic image, the advertising image, the image information 10.VIRTUAL IMAGE AND THE NET SOCIETY 10.1 Virtuality. Concept: ¿is any image a virtual image? 10.2 Prosumerss; emirecs 10.3 The self in front of the mirror and in the net 11. IMAGE AND EDUCATION 11.1 Generational change and knowledge flow 11.2. Logos and images 11.3. Inform, entertain, educate 11.4 Image Pedagogy and media education 12. THE BODY OF THE IMAGES, THE IMAGES OF THE BODY 12.1 The body and its representation: symbolic and ritual space 12.2 Body´s ornament 12.3 The portrait and the subject 12.4 Tattoo and other practices of marking and body modification: the tuned body
Learning activities and methodology
The methodology of work shifts between analysis of theoretical and iconic texts and search, proposal, analysis and creation of images The work is developed through: 1. Theoretical classes 2. Practical classes 3. Student work (analysis, debate, proposal, creation) 4. Tutoring theoretical and practical content and creative proposals.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
  • ARNHEIM, R (1996). ¿El pensamiento visual. Paidós, Barcelona.
  • AUMONT, J (1992). ¿La imagen¿:. Paidós, Barcelona.
  • Aparici, R y otros. La imagen. UNED. 2002
  • Barthes, R. Lo obvio y lo obtuso. Paidos. 2009
  • Csiksenmihaly. M. Cratividad. El fluir y la psicología del descubrimiento y la invención. Paidós. 1998
  • DONDIS D. ¿La sintaxis de la imagen. Introducción al alfabeto visual. Gustavo Gili. 2002
  • Debord, Guy. La sociedad del espectáculo. La marca. 1995
  • Fontcuberta, Joan. La furia de las imégenes. Galaxia Gutemberg. (2016)
  • GUBERN, R (1996). ¿Del bisonte a la realidad Virtual: la escena y el laberinto¿;. Anagrama, Barcelona.
  • Gombrich, Ernest. Meditaciones sobre un caballo de juguete o las raíces de la forma artística; en Meditaciones sobre un caballo de juguete y otros ensayos. Debate. 2002
  • Le Breton, D. La sociología del cuerpo. Nueva Visión. 2002
  • Martín Barbero Jesús. La sociedad convertida en espectáculo audiovisual; en "Oficio de cartógrafo". Fondo de cultura económica. 2002
  • VILLFAÑE, J y MINGUEZ N. (1996-2002). Principios de Teoría de la Imagen. Pirámide, Madrid.
  • Walzer, A. Trayectorias de la imagen en la escuela. De herramienta didáctica a dimensión epistemológica. en Revista Comunicación y pedagogía. 2005
Additional Bibliography
  • BENJAMIN, W (1936). ¿La obra de arte en la época de su reproductibilidad técnica¿, en Discursos interrumpidos I. Taurus, Madrid.
  • BERGER, J (1974). ¿Modos ver¿; Ensayo nº 1. Gustavo Gili, Barcelona ¿.
  • Baricco, A. Los bárbaros. Ensayo sobre la mutación. Anagrama. 2007
  • COHEN-SEAT G. y FUGEYROLLAS P.. (1961) ¿La influencia del cine y la televisión¿;. Fondo de Cultura Económica, México.
  • DEBRAY, R. (1994) ¿Vida y muerte de la imagen. Historia de la mirada en occidente¿;. Paidós, Barcelona.
  • FREUD, S. (1898) ¿La interpretación de los sueños¿; en Obras completas; Tomo I,. Editorial Biblioteca Nueva, Madrid.
  • GOMBRICH E (1922). ¿Arte e ilusión¿,. Gustavo Gili, Barcelona.
  • GUBERN, R. (1987) ¿La mirada opulenta. Exploración de la iconosfera contemporánea¿;. Gustavo Gili, Barcelona.
  • Le Bretón. D. Sociología del cuerpo. Nueva Visión. 2002
  • MARTÍN BARBERO, J. (2004) ¿Espectadores, los alumnos del siglo XXI¿;. en
  • POSTMAN, N.. (1985) ¿Divertirse hasta morir. El discurso público en la era del `show business¿¿,. Ediciones de tempestad, Barcelona.
  • RODRIGUEZ DE LA FLOR, F. El giro visual. Delirio. 2009
  • VILCHES, J (1994). ¿La lectura de la imagen¿;. Paidós, Barcelona.
  • VILLAFAÑE J.. (1985) ¿Introducción a la teoría de la imagen¿;. Pirámide, Madrid.
  • VVAA :. (1988) ¿La imagen en movimiento¿; Vídeo,. UNED, Madrid.
  • VVAA : (1988). ¿La imagen¿;. Vídeo, UNED, Madrid.

The course syllabus and the academic weekly planning may change due academic events or other reasons.