1. Ability for acquiring the knowledge of the operation of publicity in its group and in everyone of its parts. 2. Practice and theoric knowledge of processes and organizative structures of publicity, as well as of the processes of elaboration of the advertising messages. 3. Acquisition of the necesary competition for the analysis advertising campaigns, beyond its stetic components. 4. Capacity for the creation and realization of advertising messages: setting objectives of communication, define a target customers, setting the strategies, controling a budget and developing a media plan, working on them in the different medias.

The study of the social and stetic aspects which insists on the transformations of elements, forms and processes of the advertising communication. Study of the general characteristics of new ad on the Internet and Tv. Characteristics of the media like advertising support. Increase of the offer of chanels, fragmentation of the audience, advertising saturation.

1 Master classes Fundamental concepts of the advertising communication. Production of advertising campaings and planning for conventional and no conventional medios. Competitions 1 and 2 (1,5 ECTS) 2. Practical classes. Analysis and comment about one of the most prize-winning advertising campaigns ever. Competitions 3 and 4 (ECTS) 3 Student¿s work