1. Ability for acquiring the knowledge of the operation of publicity in its group and in everyone of its parts.
2. Practice and theoric knowledge of processes and organizative structures of publicity, as well as of the processes of elaboration of the advertising messages.
3. Acquisition of the necesary competition for the analysis advertising campaigns, beyond its stetic components.
4. Capacity for the creation and realization of advertising messages: setting objectives of communication, define a target customers, setting the strategies, controling a budget and developing a media plan, working on them in the different medias.