General Business Administration background (i.e. accounting, finance, marketing, operations management, general management, etc.)

1. The creation of competitive advantages as the basis of strategic management 2. Corporate governance 3. Competitiva advantage and the creation of value: objectives, values and performance 4. Strategic analysis 5. Strategic levers 6. Competitive advantages at the business level 7. Competitive advantages at the corporate level 8. Forms of business growth 9. Organizational design 10. Human resources management

TRAINING ACTIVITIES AF1. Theoretical classes, where the main concepts and models of analysis of each subject will be explained. AF2. Practical classes, where both exercises and discussion of business case analysis will be carried out. AF6. In groups, students will have to produce and present a report on an industrial company where the knowledge developed in the course will be applied. AF7. Individual student work AF8. Final exam TEACHING METHODOLOGIES MD1 In-class lectures by the lecturer with the support of computer and audiovisual media, in which the main concepts of the subject are developed and the necessary bibliography is provided. MD2 Reading and discussion of texts recommended by the lecturer, such as press articles and reports. MD3 Resolution of practical cases, problems, etc. .... both individually and in groups.