1. Introduction 1.1.- Fundamental concepts 1.2.- Explainable AI 2.- Business intelligence 2.1.- Selection and transformation of attributes 2.2.- Segmentation, prediction and identification of patterns 2.3.- Advanced analysis techniques 2.4.- Tools 2.5.- Comparison of techniques and parameters 3.- Domain dependent analysis 3.1.- Text analysis 3.2.- Time series analysis 3.3.- Other domains 4. Case study 4.1.- Loading and data processing 4.2.- Application of data analysis methodology 4.3.- Conclusions

ACTIVITIES AF1 - Theoretical class. - [11.67 hours with 100% attendance, 0.39 ECTS] AF2 - Practical classes - [1.67 hours with 100% attendance, 0.06 ECTS] AF3 - Theoretical practical classes - [10 hours with 100% attendance, 0.33 ECTS] AF5 - Tutorials - [3 hours with 25% attendance, 0.10 ECTS] AF6 - Group work - [13 hours with 0% attendance, 0.43 ECTS] AF7 - Individual student work - [50.66 hours with 0% attendance, 1.69 ECTS] TEACHING METHODOLOGY MD1 - Lectures in the teacher's class with the support of computer and audiovisual media, in which the main concepts of the subject are developed and the bibliography is provided to complement the students' learning. MD2 - Critical reading of texts recommended by the professor of the subject: Press articles, reports, manuals and / or academic articles, either for later discussion in class, or to expand and consolidate the knowledge of the subject. MD3 - Resolution of practical cases, problems, etc ... raised by the teacher individually or in groups MD4 - Presentation and discussion in class, under the moderation of the teacher of topics related to the content of the subject, as well as practical cases MD5 - Preparation of works and reports individually or in groups