Checking date: 21/01/2025


Course: 2024/2025

Introduction to business management
(18492)
Bachelor in Sound and Image Engineering (Plan: 441 - Estudio: 214)


Coordinating teacher: USERO SANCHEZ, MARIA BELEN

Department assigned to the subject: Mechanical Engineering Department

Type: Basic Core
ECTS Credits: 3.0 ECTS

Course:
Semester:

Branch of knowledge: Engineering and Architecture



Requirements (Subjects that are assumed to be known)
No pre-requirements.
Objectives
By the end of this content area, students will be able to have: 1. Knowledge and understanding of the scientific and mathematical principles underlying the branch of Telecommunication Technologies engineering. 2. Awareness of the wider multidisciplinary context of engineering, applying knowledge of mathematics, statistics, economics and other scientific fields to the analysis of business situations. 3. The ability to apply their knowledge and understanding to analyze engineering products, processes, and methods. 4. An understanding of methodologies, and an ability to use them in the analysis of business situations. 5. The ability to select and use appropriate methods in the management of the companies; 6. An awareness of the non-technical implications of engineering practice within the management of the companies. 7. Function effectively as an individual and as a member of a team. 8. Demonstrate awareness of the health, safety and legal issues and responsibilities of engineering practice, the impact of engineering solutions in a societal and environmental context, and commit to professional ethics, responsibilities, and norms of engineering practice. 9. Demonstrate an awareness of project management and business practices, such as risk and change management, and understand their limitations.
Skills and learning outcomes
CB1: Students have demonstrated possession and understanding of knowledge in an area of study that builds on the foundation of general secondary education, and is usually at a level that, while relying on advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study. CG4: Ability to resolve problems with initiative, creativity and decision-making skills, in addition to communicating and transmitting the knowledge, abilities and skills that comprise the ethical and professional responsibilities of the Telecommunications Technical Engineer profession. CG8: Knowledge and application of basic elements of economics and human resources management, project organization and planning, as well as telecommunication legislation, regulation, and standardization. CG14: Requisite knowledge of the concept of business and the institutional and legal framework of a business. Business organization and management. ECRT15: Knowledge of telecommunications norms and regulations at the national, European and international levels. RA1: To acquire the knowledge and understanding of the general basic fundamentals of engineering, as well as, in particular, of multimedia communications networks and services, audio and video signal processing, room acoustic control, distributed multimedia systems and interactive multimedia applications specific to Sound and Image Engineering within the telecommunications family. RA5: Be competent to apply the knowledge acquired to solve problems and design audiovisual networks and services, to configure their devices, as well as to deploy adaptive, personal audiovisual applications and services on them, bringing network intelligence to the value for the user, maximising the potential of multimedia networks and services in the different social and economic spheres, knowing the environmental, commercial and industrial implications of the practice of engineering in accordance with professional ethics. RA6: To be fluent in the performance of the generic skills that graduates require for the practice of engineering in today's society, which includes being able to develop effective oral and written communication, work in a multidisciplinary and team framework, and maintain professional competence through continuous learning throughout their lives. They also include demonstrating awareness of the responsibility of engineering practice, social and environmental impact, and commitment to professional ethics, responsibility and standards of engineering practice. They also include knowledge of business and project management practices, as well as risk management and control, and an understanding of their limitations.
Description of contents: programme
1. The Firm: management and organization 1.1. The entrepreneur and the firm. Strategic analysis 1.2. Objective and strategies of the firm 1.3. Organization design. Business functions 1.4. Types of companies and legal forms. Corporate governance 2. Financial management 2.1. Accounting and financial statements 2.2. Firm´s economic-financial analysis 2.3. Investment and financing decisions 3. Operations management 3.1. Production management 3.2. Types of production systems 3.3. Capacity management. Cost analysis and leveraged buyout 4. Marketing and sales management 4.1. The marketing function 4.2. Segmentation and positioning 4.3. Marketing-mix decisions 5. Innovation and tech companies 5.1. Concept and types of innovation 5.2. Innovation Management. Strategies for the protection and exploitation of technology 5.3. Tech companies. Tech ecosystems
Learning activities and methodology
Lectures, exercises, cases and assignments to be carried out by the students and discussed during the sessions, readings assigned by the instructor or identified by the students. In addition, the students carry out a group assignment that consists of the analysis of a company, applying the knowledge acquired in the course.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40

Calendar of Continuous assessment


Extraordinary call: regulations
Basic Bibliography
  • Navas López, J.E. y Guerras Martín, L.A. . Fundamentals of strategic management. Thomson. 2018
Recursos electrónicosElectronic Resources *
Additional Bibliography
  • B Erasmus, S Rudansky-Kloppers, J Strydom, JA Badenhorst-Weiss, y otros . Introduction to Business Management. Oxford University Press. 2019
  • Richard A. Brealey, Stewart C. Myers y Alan J. Marcus . Fundamentals of corporate finance. McGraw-Hill. 2007
  • Schilling, M.. Strategic Management of Technological Innovation. McGraw Hill. 2017
(*) Access to some electronic resources may be restricted to members of the university community and require validation through Campus Global. If you try to connect from outside of the University you will need to set up a VPN


The course syllabus may change due academic events or other reasons.