K4: To know the historical development of the main manifestations of universal culture, as well as their interrelations, in their various contexts K5: To learn about the main artistic, literary and creative movements and their influence on society, with special attention to their representation, preservation and digital dissemination K6: Understand the specific epistemological and conceptual principles underlying the Digital Humanities S3: Analyze literary, philosophical, historical, and artistic texts from a critical and contextualized perspective S10: Formulate complex, well-founded and persuasive critical reasoning, and know how to defend it orally and in writing, on humanistic matters

INTRODUCTION AND METHODOLOGY - New Ways of Seeing: Art History vs. Visual Culture - Semiotics of the image - Reading and writing with digital images VISUAL CULTURE IN MODERNITY - Illusions of Modernity: Image, Reality and Representation - The image and its technical reproducibility: photography, cinema and mass media. - The Circulation of Images in Mass Culture CONTEMPORARY VISUAL CULTURE - Digitalization, virtualization, and globalization in the Internet age - Hypermedia, transmedia, interactivity and social media - Image-capital: advertising and culture of algorithmic consumption vs. dissidence. - Visual Culture, Difference, and Power: Gender and Racialization in the Digital World - Non-Human Images? Automation and artificial intelligence