- To understand the challenge or problem from the user or customer point of view that allows achieving higher added value.
- To work in a team, valuing diversity in the creative resolution of the challenge, understanding the richness that a diverse team brings to solve the challenge.
- Finding the insights and opportunities that comes with a deep understanding of the challenge that also open up the field to innovative solutions.
- Being aware of the potential of creativity that we have inside and being able to put into practice ideation techniques focused on disruption.
- Learning to design a solution by prototyping and validating satisfactory the hypotheses for its success.
- Learning and reviewing of the concept of failure as a tool for improvement and search for the solutions of the proposed challenges.
- Be able to presentation of the solution to the jury so that the greatest impact is achieved.
- Discovering fun as a powerful innovation tool allowing a novel and creative approach to any solution.
- To be able to identify what challenges are likely to be addressed through Design Thinking and have the tools to take the path towards its solution.