Understanding the inherent mechanisms of the newspaper design and the communication and the essential elements that structure the layout. Ability to analyze from a theoretical perspective the following elements: the historical context of newspaper design, the development and scheme of the basics concepts relationship with the journalism design. As well as, alls and each one of the elements that form part of layout. as color, typography, etc.
1. Capacity of analysis and synthesis.
2. Knowing how to use editorial of software.
3. Problem solving.
5. Critical reasoning.
6. Verbal and written communication.
The students should be able of difference between elements of jounralistic discourse and elements focused in the world advertising.
This subject is focused in the press not in the advertising.