Checking date: 23/04/2024

Course: 2024/2025

Business strategies in today´s world
Bachelor in Journalism (Plan: 383 - Estudio: 212)


Department assigned to the subject: Mechanical Engineering Department

Type: Electives
ECTS Credits: 6.0 ECTS


Knowledge-based competences: - Knowing, from and strategic standpoint, in today¿s word - Understanding the nature of business management decisions and the problems they entail. - Evaluating various strategy options rationally and critically applying criteria aimed at creating company value. Skills: - Using at ease and understanding the major sources of business information - Analzing complex business problems both rigorously and critically, thus reaching personal and well-reasoned conclusions. Attitudes: - Developing creative attitudes towards problem-solving. - Team-working.
Skills and learning outcomes
Description of contents: programme
PART I. INTRODUCTION 1. Firm strategies 2. Corporate governance PART II. STRATEGIC ANALYSIS 3. Industry analysis 4. Internal analysis: resources and capabilities PART III. COMPETITIVE STRATEGIES 5. The sources of competitive advantages. Value levers 6. Competitive strategies PART IV. CORPORATE STRATEGIES 7. Strategic evolution 8. Vertical integration 9. Diversification 10. International strategies 11. Merger and acquisitions 12. Strategic alliances
Learning activities and methodology
The learning activities to be carried out in this course are aimed at stimulating and stretching students in order to help them to develop the previously described strategic management competences. These aims will be achieved by means of the following learning resources: - Theoretical classes will consist of clear, systematic explanations of the fundamental concepts underlying each subject matter. - During case study sessions, students will play an active role in analysing and resolving case studies involving real companies. Students must also participate actively in resolving the case during class. Other extra activities like educational innovation, such us blogging, discussion groups, presentations, etc.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Calendar of Continuous assessment
Extraordinary call: regulations
Basic Bibliography
  • GRANT R.M.. Contemporary Strategy Analysis. Ed. Wiley. 2021
  • NAVAS LÓPEZ, J.E. Y GUERRAS MARTÍN, L.A.. Fundamentals of Strategic Management. Thompson Reuters.Madrid. 2018
  • RODRIGUEZ MÁRQUEZ, A, NIETO, M.J., FERNÁNDEZ, Z. y REVILLA CASTEJÓN, A.. Manual de Creación de Empresas. Civitas-Thompson Reuters. 2014
Recursos electrónicosElectronic Resources *
Additional Bibliography
  • Hitt, M. A., Ireland, R. D., Hoskisson, R. E. & Harrison, J. S. Strategic Management: Concepts and Cases. Cengage. 2023
  • JOHNSON, G., WHITTINGTON, R., SCHOLES, K., ANGWIN, D. y REGNÉR, P.. Exploring Corporate Strategy: Text & Cases. Pearson-Prentice Hall.. 2017
  • Rothaemel, F.. Strategic Management. McGraw Hill. 2023
(*) Access to some electronic resources may be restricted to members of the university community and require validation through Campus Global. If you try to connect from outside of the University you will need to set up a VPN

The course syllabus may change due academic events or other reasons.