Checking date: 20/07/2020

Course: 2020/2021

Multimedia Journalism
Study: Bachelor in Journalism (212)


Department assigned to the subject: Department of Communication

Type: Electives
ECTS Credits: 6.0 ECTS


Students are expected to have completed
The basics elements for this subject are linked to the basics concepts about edition text and used advanced in search enginee.
Competences and skills that will be acquired and learning results. Further information on this link
LEARNING SKILLS SPECIFIC: SPECIFICS COMPETENCES: Understanding the inherent mechanisms of the multimedia communication and the essential elements that structure the layout. Ability to analyze from a theoretical perspective the following elements: the historical context of newspaper design, the development and scheme of the basics concepts relationship with the journalism design. As well as, alls and each one of the elements that form part of layout. as color, typography, etc. TRANSVERSE COMPETENCES: 1. Capacity of analysis and synthesis. 2. Knowing the use Internet. 3. Problem solving. 4. Teamwork. 5. Critical reasoning. 6. Verbal and written communication.
Description of contents: programme
Unit 1. Multimedia Interactivity. Access protocols and formats used in multimedia services. Unit 2. Users and Interactivity in the Network. Unit 3. The treatment of images for the Web. Optimization and treatment. Unit 4. Information architecture in systems hypertextual. Navigation systems. Unit. 5. A QMS model: Wordpress Unit 6. Writing for the Web: Live text in digital format. Unit 8. Usability on the Web.
Learning activities and methodology
Theory (2 ECTS). Theoretical classes with support material available on learning support platforms. Practice (4 ECTS). Problem solving classes. Practices in computer classrooms. Oral presentations. The theoretical ones will be oriented in a double sense: master classes, followed by a brief exercise of reflection or critical analysis on the concepts discussed and their implementation applied to the analysis in the media, and works carried out by the students from the orientation of the teacher / tutor who teaches the subject after consultation with the coordinator.
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Basic Bibliography
  • Nielsen Jakob. Usabilidad. Priorizando el diseño web.. Anaya-Multimedia. 2006
  • Ohm Jens. Multimedia Content Analysis. Springer. 2016
  • Bull, Andy . Multimedia Journalism : a Practical Guide .Journalism and media studies.. Routledge. 2010
  • Bull, Andy . Multimedia Journalism : a Practical Guide .Journalism and media studies.. Routledge. 2010
  • Jakob Nielsen.. Usabilidad. Priorizando el diseño web.. Anaya-Multimedia. 2006
  • KAWAMOTO, Kewin. Digital Journalism: Emerging Media and the Changing Horizons of Journalism .. .. Rowman & Littlefield Publishers.. (2003).

The course syllabus and the academic weekly planning may change due academic events or other reasons.