Understanding the structural relationship between advertising and information. The legal principles and economic factors which rule the advertising media will be studied too.
A)Development of skills that enable to assess the adequacy of the editorial content, audiences and advertising content in the media.
B)Ability to position the medium with respect to competition in the design of new media is concerned, pricing and advertising investment.
C)The ability to defend the purposes of the news media against the contractual obligations signed with the advertiser as well as being able to determine which cases are in a situation of illegality and consequently to make a right decision regarding the inclusion of certain commercial messages within the media.