Checking date: 28/05/2025 09:14:05


Course: 2025/2026

Media enterprise
(20385)
Bachelor in Journalism (Plan: 561 - Estudio: 212)


Coordinating teacher:

Department assigned to the subject: Communication and Media Studies Department

Type: Basic Core
ECTS Credits: 6.0 ECTS

Course:
Semester:




Learning Outcomes
K1: To know the principles and values of democracy and sustainable development, in particular, respect for human rights and fundamental rights, gender equality and non-discrimination, the principles of universal accessibility and climate change. K4: Know and use technological and communicational resources to produce, disseminate journalistic information and manage digital communities. K5: Know the processes of documentation, access to data and sources, including big data and artificial intelligence. S8: Apply the fundamental principles of the various branches of specialized journalism, efficiently managing documentation processes and specific source systems to develop accurate and rigorous information. S12: Evaluate the adequacy of editorial and advertising content in the news media, applying criteria of quality and editorial coherence as well as the corresponding legal and juridical principles. C1: To Know and be able to handle interpersonal skills on initiative, responsibility, conflict resolution, negotiation, etc., required in the professional environment. C3: Ability to use both advanced theoretical and practical knowledge and demonstrated an understanding of the theoretical and practical aspects and working methodology of journalistic science with a depth that reaches the cutting edge of knowledge. C5: Be able to deal with complex situations or situations that require the development of new solutions both in the academic field and in the work or professional field within the journalistic field. C6: Create journalistic business projects, managing human resources and material resources and all the communication processes of companies and institutions
Description of contents: programme
This course explores the concept, evolution and structure of news companies, analyzing their internal organization and the offer of content in the media. The advertising market and audience metrics are studied as key elements in its sustainability. In addition, it addresses information marketing and strategic planning, which are essential to attract and retain audiences, as well as to adapt to the dynamics of a competitive and changing communication environment.
Assessment System

The course syllabus may change due academic events or other reasons.