Knowledge-based competences: - Knowing, from and strategic standpoint, in today¿s word - Understanding the nature of business management decisions and the problems they entail. - Evaluating various strategy options rationally and critically applying criteria aimed at creating company value. Skills: - Using at ease and understanding the major sources of business information - Analzing complex business problems both rigorously and critically, thus reaching personal and well-reasoned conclusions. Attitudes: - Developing creative attitudes towards problem-solving. - Team-working.

PART I. INTRODUCTION 1. Firm strategies 2. Corporate governance. CSR PART II. STRATEGIC ANALYSIS 3. Industry analysis 4. Internal analysis: resources and capabilities PART III. COMPETITIVE STRATEGIES 5. The sources of competitive advantages. Value levers 6. Competitive strategies PART IV. CORPORATE STRATEGIES 7. Strategic evolution 8. Vertical integration 9. Diversification 10. International strategies 11. Merger and acquisitions 12. Strategic alliances

The learning activities to be carried out in this course are aimed at stimulating and stretching students in order to help them to develop the previously described strategic management competences. These aims will be achieved by means of the following learning resources: - Theoretical classes will consist of clear, systematic explanations of the fundamental concepts underlying each subject matter. - During case study sessions, students will play an active role in analysing and resolving case studies involving real companies. Students must also participate actively in resolving the case during class. Other extra activities like educational innovation, such us discussion groups, presentations, etc.