Checking date: 23/05/2022


Course: 2022/2023

Multimedia Journalism
(13295)
Bachelor in Journalism (Plan: 383 - Estudio: 212)


Coordinating teacher: FRANCO ALVAREZ, MARIA GUILLERMINA

Department assigned to the subject: Communication and Media Studies Department

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Requirements (Subjects that are assumed to be known)
The basics elements for this subject are linked to the basics concepts about edition text and used advanced in search enginee.
Objectives
LEARNING SKILLS SPECIFIC: SPECIFICS COMPETENCES: Understanding the inherent mechanisms of the multimedia communication and the essential elements that structure the layout. Ability to analyze from a theoretical perspective the following elements: the historical context of newspaper design, the development and scheme of the basics concepts relationship with the journalism design. As well as, alls and each one of the elements that form part of layout. as color, typography, etc. TRANSVERSE COMPETENCES: 1. Capacity of analysis and synthesis. 2. Knowing the use Internet. 3. Problem solving. 4. Teamwork. 5. Critical reasoning. 6. Verbal and written communication.
Skills and learning outcomes
Description of contents: programme
Topic 1. What is Multimedia?. Definition and concepts. Most used applications in the press. Topic 2. Treatment of images for the Web. Optimization and treatment. Topic 3. Information architecture on the web. Navigation Systems. Topic 4. Audiences and Participatory Interactivity in the Network for media. Topic 5. A SGC model: Wordpress Topic 6. Writing for and on the Internet. Topic 7. Communication and Design for the web. Topic 8. Usability in digital media.
Learning activities and methodology
Theory (2 ECTS). Theoretical classes with support material available on learning support platforms. Practice (4 ECTS). Problem solving classes. Practices in computer classrooms. Oral presentations. The theoretical ones will be oriented in a double sense: master classes, followed by a brief exercise of reflection or critical analysis on the concepts discussed and their implementation applied to the analysis in the media, and works carried out by the students from the orientation of the teacher / tutor who teaches the subject after consultation with the coordinator.
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60
Calendar of Continuous assessment
Basic Bibliography
  • Nielsen Jakob. Usabilidad. Priorizando el diseño web.. Anaya-Multimedia. 2006
  • Ohm Jens. Multimedia Content Analysis. Springer. 2016
  • Bull, Andy . Multimedia Journalism : a Practical Guide .Journalism and media studies.. Routledge. 2010
  • Bull, Andy . Multimedia Journalism : a Practical Guide .Journalism and media studies.. Routledge. 2010
  • FRANCO ÁLVAREZ G. & GARCÍA MARTUL D.. Manual de Edición Multimedia (Manual de la asignatura). Copyred. 2012
  • FRANCO ÁLVAREZ G. & GARCÍA MARTUL D.. Manual de Edición Multimedia (Manual de la asignatura). Copyred. 2012
  • FRANCO ÁLVAREZ GUILLERMINA Y GARCÍA MARTUL DAVID. MANUAL DE EDICIÓN MULTIMEDIA. COPYRED. 2012
  • Franco Álvarez, Guillermina y García Martul, David.. Tecnologías de la Comunicación II. Multimedia.. Dykinson. 2022
  • Jakob Nielsen.. Usabilidad. Priorizando el diseño web.. Anaya-Multimedia. 2006
  • KAWAMOTO, Kewin. Digital Journalism: Emerging Media and the Changing Horizons of Journalism .. .. Rowman & Littlefield Publishers.. (2003).

The course syllabus may change due academic events or other reasons.