The basics elements for this subject are linked to the basics concepts about edition text and used advanced in search enginee.

LEARNING SKILLS SPECIFIC: SPECIFICS COMPETENCES: Understanding the inherent mechanisms of the multimedia communication and the essential elements that structure the layout. Ability to analyze from a theoretical perspective the following elements: the historical context of newspaper design, the development and scheme of the basics concepts relationship with the journalism design. As well as, alls and each one of the elements that form part of layout. as color, typography, etc. TRANSVERSE COMPETENCES: 1. Capacity of analysis and synthesis. 2. Knowing the use Internet. 3. Problem solving. 4. Teamwork. 5. Critical reasoning. 6. Verbal and written communication.

Unit 1. Multimedia Interactivity. Access protocols and formats used in multimedia services. Unit 2. Users and Interactivity in the Network. Unit 3. The treatment of images for the Web. Optimization and treatment. Unit 4. Information architecture in systems hypertextual. Navigation systems. Unit. 5. A QMS model: Wordpress Unit 6. Writing for the Web: Live text in digital format. Unit 8. Usability on the Web.

Theory (2 ECTS). Theoretical classes with support material available on learning support platforms. Practice (4 ECTS). Problem solving classes. Practices in computer classrooms. Oral presentations. The theoretical ones will be oriented in a double sense: master classes, followed by a brief exercise of reflection or critical analysis on the concepts discussed and their implementation applied to the analysis in the media, and works carried out by the students from the orientation of the teacher / tutor who teaches the subject after consultation with the coordinator.