Checking date: 08/05/2020

Course: 2019/2020

Design and project planning
Study: Bachelor in Journalism (212)

Coordinating teacher: TORRE GOMEZ, GUSTAVO DE LA

Department assigned to the subject: Transversal matters

Type: Basic Core
ECTS Credits: 3.0 ECTS


Branch of knowledge: Social Sciences and Law

Competences and skills that will be acquired and learning results. Further information on this link
The aim is to train the student to: Design social projects in all areas (cultural, sports, education, etc.). Know the different currents and trends in the design and planning of projects. Appropriately identify the different phases of the project design and planning process. Recognize the importance of the analysis phase and empathy with the context for the subsequent design of actions. Manage the basic methodological tools in the design of projects. Innovate in project proposal models.
Description of contents: programme
ANALYSIS Context analysis Matrix of causes and effects. SWOT and other analysis tools. Empathy Map The object of change. JUSTIFICATION AND BASIS of the proposals Design Thinking in Project Design. Rapid prototype, test and evaluate the impact before launching the project. ¿ OBJECTIVES Definition of change objectives. Indicators of evaluation and sources of verification Change hypothesis. LFA matrix ACTIONS AND ACTIVITIES Actions Schedule. Temporalization METHODOLOGY Organizational methodology Methodology of action (educational). EVALUATION Monitoring and evaluation system. Impact in the short, medium and long term. Technical, human and material resources. Budget. Financing projects.
Learning activities and methodology
The class schedule is distributed according to the following methodology and training activities: - Theoretical-practical teaching; Active, dynamic and participatory learning. - Written and oral exercises; role-playing, learning by doing, resolution of cases and problems, expositions of the students, peer to peer evaluation. - Other training activities: master classes, teamwork, group activities, guided discussions, etc. - Additional exercises at AulaGlobal platform.
Assessment System
  • % end-of-term-examination 0
  • % of continuous assessment (assigments, laboratory, practicals...) 100
Basic Bibliography
  • Acosta, J.M.. Gestión eficaz del tiempo y control del estrés. ESIC. 2002
  • Ballenato, G.. Comunicación eficaz. Teoría y práctica de la comunicación humana. Pirámide. 2013
  • Barba, E. Innovación. Libros de cabecera. 2011
  • Gordon, J.R.. Comportamiento organizacional. Prentice Hall. 2009
  • Heath, D.. Cambia el chip. Cómo afrontar cambios que parecen imposibles. Gestión 2000. 2011
  • Jiménez, F. . La comunicación interpersonal: ejercicios educativos. JCCE. 1991
  • Luecke, R.. Gestión del Tiempo. Colección Harvard Business Essentials. Deusto. 2004
  • Mootee, I.. Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School. John Wiley & Sons. 2013
  • Ollé, C. y Cerezuela, B.. Gestión de proyectos paso a paso. Colección EPI. 2017
  • Poelmans, S. . Tiempo de calidad. Calidad de vida. Mc. Graw Hill. 2010
  • Roselló, D.. Diseño y evaluación de proyectos culturales. De la idea a la acción. Ariel. 2017
  • Rosenberg, M.. Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships. PuddleDancer Press. 2003

The course syllabus and the academic weekly planning may change due academic events or other reasons.