Checking date: 29/03/2022

Course: 2024/2025

Media management and advertising
Bachelor in Film, Television and Media Studies (Plan: 382 - Estudio: 211)

Coordinating teacher: MEIR , CHRISTOPHER TUNSTIL

Department assigned to the subject: Communication and Media Studies Department

Type: Electives
ECTS Credits: 3.0 ECTS


1. Knowledge and approach to fundamental concepts about marketing and distribution of audiovisual products in contemporary society. 2. Knowledge about audiovisual distributions windows. 3. Knowledge about executive production strategies in the development and distribution of audiovisual projects. 4. Ability to identify audiovisual production marketing strategies.
Skills and learning outcomes
Description of contents: programme
1. Course introduction: management and promotion of audiovisual products 2. Executive production management 3. Audiovisual distribution 4. Audiovisual exhibition
Learning activities and methodology
1. Lectures 2. Workgroups 3. Students work
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40

Extraordinary call: regulations
Basic Bibliography
  • DOWD, NIEDERMAN, FRY, STEIFF. Storytelling across worlds: Transmedia for creatives and producers. Focal Press. 2013
  • DURIE, J.. Marketing and selling your film around the world: a guide for independent filmmakers. Silman-James Press. 2000
  • LITTLEFIELD, W. Y PEARSON, T.R. . Top of the Rock: Inside the Rise and Fall of Must See TV. Anchor Books edition. 2013

The course syllabus may change due academic events or other reasons.