Knowledge-based competences: - Understanding the nature of strategic decisions - Evaluating strategical choices in a critical and well-reasoned manner, according to criteria oriented towards value creation. Skills: - Defending and justifying strategic decision making to the company's stakeholders Using at ease and understanding the major sources of business information. - Analyzing complex business problems both rigorously and critically - Communicating business ideas in structured and appealing way. Atitudes - Initiative, leadership and enthusiasm - Creative proposals oriented towards problem-solving.

The subject covers the main concepts and analytic frameworks of strategic management. Students, after taking the subject, should understand how strategies could contribute to value creation and competitive advantage. The subject also studies the process of firm expansion, both in terms of new businesses and new markets. Part one: Introduction 1. Strategic management of the firm: objectives and value creation, strategies and business models 2. Strategic Analysis Part two: Competitive strategies 3. Creating competitive advantages: the value drivers 4. Competitive strategies Part three: Corporative strategies 5. Corporative strategies 6. Internationalization strategy 7. Corporate growth methods

- Theoretical classes will consist of lectures on the fundamental concepts. - Following each theoretical session, students must read the corresponding case study and apply the theoretical tools and knowledge acquired previously. During case study sessions, students will play an active role in analysing and resolving case studies involving real companies.