1) Ability to recognize the importance of formats and tv processes in the global world. 2) Familiarization with the most important theories of television and industry. 3) Introduction the practical works on TV scriptwriting and analyses. 4) Ability to work with mature and specialized bibliography. 5) Knowledge of the main strategies of essay writing.

LEARNING OUTCOMES 1.To have acquired advanced knowledge and understanding of the theoretical and practical aspects of the working methodology in the field of audiovisual communication, with a depth that reaches the forefront of knowledge. 3.To have the capacity to collect and interpret data and information on which to base their conclusions including, when necessary and relevant, reflection on social, cultural, scientific or ethical issues in the field of audiovisual media 6.To be able to identify their own training needs in their field of study and work or professional environment and to organize their own learning with a BASIC COMPETENCES 1.Students have demonstrated possession and understanding of knowledge in an area of study that builds on the foundation of general secondary education, and is usually at a level that, while relying on advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study SPECIFIC COMPETENCES 3.To acquire analytical and critical capacity in relation to the image and the media audiovisual context, by means of the knowledge of theories, forms, processes and tendencies of media communication and the audiovisual communication. 5.To understand and to identify the communicative and narrative models of the audiovisual media and their relationship with society and culture, considering the fundamental rights and equality between men and women, the principles of equal opportunities, and the values of a culture of peace and social coexistence in democracy.

-What is the format? Sources of creativity. -The Entertainment creative process: creation, development, structure of work . -Fiction: the creative process equipment, stages and deadlines. -Analysis of formats: types of analysis. Factors to be taken into account. -Sales : Notions of Industry and television markets. -Production, notions affecting formats: pitching. -Format and market. -TV and social networks

All sessions are divided in one LECTURE, based on a theoretical presentation, plus one SEMINAR, in which students work on their practical exercises. Students are expected to attend all sessions and participate in the debates. Deadlines for written work must be strictly met.