Television Studies English

1. Understanding the dynamics of the social media as a key element of the current media landscape 2. Understanding the mediation processes between audiences and media content 3. Ability to understand the changes derived from digitalization.

1. Introduction. Why studying audiences? 2. Traditional quantitative studies and the crisis of digital media 3. Postaudience. Audience measurement for the digital era 4. Towards a new kind of analysis: the convergence culture 5. New trends in media audiences theory: ethnography, fandom, community, transmedia and transtextuality

1. Lectures or class presentations and laboratory(2 ECTS) -Theoretical knowledge on the fundamentals of media reception and media culture. Competencies. -Analysis and discussion of case studies and everyday experiences with impact in the media lanscape. Competencies. 3. Student's work (1 ECTS) -Supervised study of the theoretical and practical contents and teaching materials. Competencies -Exercises. Analysis of texts and media forms related with the media audiences, applying the program's theoretical and practical criteria. Competencies.