Checking date: 07/01/2022

Course: 2024/2025

Media Audiences
Bachelor in Film, Television and Media Studies (Plan: 382 - Estudio: 211)

Coordinating teacher: GIL VÁZQUEZ, ASIER

Department assigned to the subject: Communication and Media Studies Department

Type: Electives
ECTS Credits: 3.0 ECTS


Requirements (Subjects that are assumed to be known)
Television Studies English
1. Understanding the dynamics of the social media as a key element of the current media landscape 2. Understanding the mediation processes between audiences and media content 3. Ability to understand the changes derived from digitalization.
Skills and learning outcomes
Description of contents: programme
1. Introduction. Why studying audiences? 2. Traditional quantitative studies and the crisis of digital media 3. Postaudience. Audience measurement for the digital era 4. Towards a new kind of analysis: the convergence culture 5. New trends in media audiences theory: ethnography, fandom, community, transmedia and transtextuality
Learning activities and methodology
1. Lectures or class presentations and laboratory(2 ECTS) -Theoretical knowledge on the fundamentals of media reception and media culture. Competencies. -Analysis and discussion of case studies and everyday experiences with impact in the media lanscape. Competencies. 3. Student's work (1 ECTS) -Supervised study of the theoretical and practical contents and teaching materials. Competencies -Exercises. Analysis of texts and media forms related with the media audiences, applying the program's theoretical and practical criteria. Competencies.
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60

Extraordinary call: regulations
Basic Bibliography
  • AGUILERA, M. y MEERE, M. (coords.): . Una tele en el bolsillo. La televisión en el teléfono móvil: contenidos, formatos, audiencias,. Málaga: Ad Hoc.. (2009).
  • BARKER, Ch.: . Televisión, globalización e identidades culturales,. Barcelona: Paidós.. (2003).
  • CALLEJO, J.:. La audiencia activa: el consumo televisivo, discursos y estrategias,. Madrid: CIS,. 1995.
  • JENKINS, H.: . Convergence culture: La cultura de la convergencia de los medios de comunicación,. Barcelona: Paidós,. (2008).
  • JENKINS, H.: . Piratas de textos: Fans, cultura participativa y televisión,. Barcelona: Paidós,. (2012).
Recursos electrónicosElectronic Resources *
(*) Access to some electronic resources may be restricted to members of the university community and require validation through Campus Global. If you try to connect from outside of the University you will need to set up a VPN

The course syllabus may change due academic events or other reasons.