Checking date: 04/06/2021

Course: 2022/2023

Media Landscape
Study: Bachelor in Film, Television and Media Studies (211)


Department assigned to the subject: Communication and Media Studies Department

Type: Compulsory
ECTS Credits: 6.0 ECTS


1. Basic general knowledge about the audiovisual system function (main contents, main authors, class readings). 2. Ability to apply theoretical and critical analysis to media institutions (main ideas and concepts comprehension, personal analysis and its communication by the student). 3. Understanding of the problems and questions aroused by the media landscape.
Skills and learning outcomes
Description of contents: programme
I. Film Industry Lesson 1: What are we talking about? Lesson 2: The Film Industry: an overview Film as a cultural industry Main actors The beginnings of cinema: Who invented cinema? Kinetoscope vs. Cinematographe. European Hegemony. An international business. Reading: ¿The Political Economy of Film¿, by Janet Wasko. Lesson 3: Hollywood hegemony Historical reasons: WWI and WWII. Economical reasons: End of the Edison¿s trust. Hollywood. Fordism. Cultural reasons: From ¿meltin¿ pot¿ to ¿salad bowl¿. Modernity (Hansen). Political reasons. The ¿Little State Department¿ and the Falacy of the ¿laissez faire¿: The MPAA as a lobby. Independence? Rating system? Relationship between the United States government and the MPAA. Conclusion: Oligopoly. Competence inside / collaboration outside. Distribution control. Reading: ¿Global Cultural Industries: New Strategies, Old Motivations¿, by Janet Wasko Lesson 4: Hollywood hegemony (II). Not Only Films. Hollywood after WWII The Windows System: Dollars beyond tickets The digital revolution and the piracy troubles Media concentration Majors and indies Synergy Other revenues Reading: Scans from The Global Transformations Reader, by David Held and Anthony G. McGrew and ¿The Structure and Dynamics of Global Multi-Media Business Networks¿ by Manuel castells and Amelia h. Arsenault. Lesson 5: Hollywood today New Industrial Division of Labor Runaway production Reading: Scans from Global Hollywood 2, by Toby Miller et al Lesson 6: Government and the movie industry I: Reasons for the An abridge history of European government activities From ¿cultural exception¿ to ¿cultural diversity¿ Disney and children¿s culture Reading: ¿Cultural Exception, national policies and globalization¿, by Divina Fraug Meis Lesson 7: The State and the movie industry II MID TERM EXAM!! Types of helps European Regulation: Television Without Frontiers Problems and consequences Reading: Television Whithout Frontiers II. Television Industry Lesson 8: Television Industry: an overview Main actors and their activities Television birth The government influence Lesson 9: American Television Features The ¿big five¿ The PBS Financing FCC Reading: ¿Watching Television: A Political Economic Approach¿, by Eileen R. Meehan Reading: TBA Lesson 10: European Television Features BBC Public Service Financing Ofcom Reading: ¿Public Broadcasting and Democratic Culture: Consumer, citizens and communards¿, by Graham Murdock Lesson 11:Deregulation and re-regulation New times, new politics. The Crisis In United States PBS crisis Reading: Scans from European Television in the Digital Age, by Stylianos Papathanassopoulos and ¿Public Service Broadcasting Beyond 2000: Is There a Future for Public Service Broadcasting?¿, by Collins et al. Lesson 12: Pay Tv / television contents Types of pay tv The Birth of HBO IpTV Reading: ¿The Inflow of American Television Fiction on European Broadcasting¿, by Else de Bens. Lesson 13: Your TV. Comments about your TV Lesson 14: Doubts Selected Filmography: Casablanca (Michael Curtiz, 1942) Why we fight? (Frank Capra, 1942) The Battle of Midway (John Ford, 1942) Quiz Show (Robert Redford, 1994) The Player (Robert Altman, 1992) The Bad and the Beautiful (Vincente Minelli, 1952) Transformers (Michael Bay, 2007)
Learning activities and methodology
English Course: 60% Final exam 40% Mid term exam / Participation in class / Weekly assignments (to be delivered together during the last class)/ Student work *There is a lot of work in the course, if you procrastinate on assignments, you will not be able to catch up. *The assignments are not just busy work. By doing the assignments, you will be gaining valuable knowledge and skills. Further, each assignment builds upon the knowledge and skills of the previous one. *We will have time to provide feedback to you on how to improve your work, which you can apply to your future assignments.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
  • Beck, A. (ed.). Cultural Work. Understanding the cultural industries. Routledge: London. 2003
  • Hesmondhalgh, D.. The Cultural Industries. Sage: London. 2013
  • Hirsch,P.M.. Cultural Industries Revisited. Organization Science Journal (10.1287/orsc.11.3.356.12498). 2000
  • McDonald, P. & Wasko, J. . The Contemporary Hollywood Film Industry. Blackwell Publishing. 2008
  • Power, D. and Scott, A. (Ed.). Cultural industries and the production of culture. Routledge: London. 2004

The course syllabus may change due academic events or other reasons.