Introduction to Communication and Media Studies Information Skills Writing and Communication Skills Image Theory

- Ability to understand the communication processes and narratives of audiovisual media from the perspective of psychology (k3, s1, c5) - Basic knowledge of psychological functions and mechanisms involved in audiovisual media processes (k3, s1, c5). - Be able to understand and critically analyse the effects of audiovisual communication in the media and social networks, in accordance to respect for democratic principles and values, human rights and fundamental rights, gender equality and non-discrimination (k3, k1, s1, s5, c4, c5).

MODULE 1. Essentials of psychophysics and phenomenology of the spectatorship experience in pre-cinema and in early cinema 1.1. Reality as a sign system. 1.2. Essentials of the psychophysics of perception in the moving image. 1.3. The assimilation of the representational patterns of the moving image and the building of the pectatorship. MODULE 2. Narrative cinema as a desiring journey 2.1. Construction and perception of the cinematic message through the continuity. 2.2. The Cinematic Identifications. 2.3. The associative logic of the dreams and the subversión of reality. 2.4. The cinema of attractions: fascination and the emotional shock. MODULE 3. Building emotions on cinema and on the media 3.1. Building emotions on cinema and on the media I 3.2. Building emotions on cinema and on the media II 3.3. Building emotions on cinema and on the media III 3.4. Building emotions on cinema and on the media IV MODULE 4. New modes of perception in the digital era. Autenticity and spectacle 4.1. Information logics and the perception of reality in the digital era. 4.2. The logic of spectacle and the return to the cinema of attractions. 4.3. Cinema, reality, and the missing trace. Phenomenology of perception in the present time.

- Theoretical Master Class (AF1): Lectures or class presentations on psychological processes, mediation and reception. Reasoned and interactive presentation supported by slides presentations and/or audiovisual media, in which the main concepts of the subject are developed and the materials and bibliography are provided to complement the students' learning (k3, k1, c4, c5). - Seminars-Workshops (AF2): Hands-on activities¿such as guided problem-solving, tutorials, debates, multimedia content analysis, project development, and group work¿are carried out in small groups. Knowledge is constructed through student interaction and guided facilitation by the teaching staff (k3, k1, s1, s5, c4, c5). - Student's Work (AF8): Students work independently on the course content, engaging in critical reading of the assigned bibliography. They complete projects and/or essays that analyze media communication from a psychological perspective (k3, k1, s1, s5, c4, c5). Note: Use of Artificial Intelligence tools selectively allowed in this subject. The faculty may indicate a list of works and exercises that the student can perform using AI tools, specifying how they should be used, and how the student should describe the use made of them. If the use of AI by the student gives rise to academic fraud by falsifying the results of an exam or work required to accredit academic performance, the provisions of the Regulation of the University Carlos III of Madrid of partial development of the Law 3/2022, of February 24th, of University Coexistence will be applied.