Checking date: 23/04/2024

Course: 2024/2025

Image Theory
Bachelor in Film, Television and Media Studies (Plan: 382 - Estudio: 211)

Coordinating teacher: WALZER MOSKOVIC, ALEJANDRA

Department assigned to the subject: Communication and Media Studies Department

Type: Compulsory
ECTS Credits: 6.0 ECTS


Requirements (Subjects that are assumed to be known)
This course is taught in the 1st degree course and does not require having passed correlative courses to attend it and be evaluated
CONCEPTUAL 1. Approach to the concept of image and image theory from different perspectives and from the new relationships transmitter / receiver that currently characterize the audiovisual and multimedia communication. 2. Knowledge of the different elements and characteristics of the image as well as the basic principles of composition. 3. Knowledge of the general principles of visual language and its application to the analysis of different types of images 4. Knowledge of the social, cultural, aesthetic and educational role of the image in contemporary society. PROCEDURAL 1. Encourage students a process of inquiry as embodied in the realization of well-formulated questions and orientation of the study and analysis of different program content 2. Establish processes of dialogue, discussion, argument and defend projects that make viable a fruitful and enriching communication. 3. To promote accountability in group work that needs audiovisual communication, causing the division of roles of different members of the teams. 4. Promote the study and analysis of documentary sources from which to develop working hypotheses 5. Promote autonomous and / or collective work in the search, selection, analysis and reflection on the subjects of this course. 6. Promote amongs the students the complex and analitical reading of theoretical texts ATTITUDINAL 1. The students are active and feel part of the process of knowledge construction. 2. The students respect the opinions of their peers 3. To help students to learn how to express their ideas arguing solidly 4. The students will show motivation and learn to compare old and new theories, old and new media 5. The students will know to develop an analytical and critical thinking 6. To help students to develop autonomy in carrying out the work 7. Promote colaborative work RESULTS 1. Knowledge of the main concepts of image 2. Knowledge of the processes of perception of the visual image 3. Knowledge of basics elements of image grammar 4. Analysis of the role of visual images in contemporary society 5. Image analysis in isolation and contextual or sequentially 6. Relationship between the processes of design, production and reception of media images 7. Expression through still images isolated 8. Development of the iconic creativity
Skills and learning outcomes
Description of contents: programme
UNIT 1. UNDERSTANDING THE IMAGE 1.1 Image, reality, and representation. 1.2 Image and its mechanical reproduction and circulation. 1.3 Image and social bonds. The society of spectacle and mass-media-driven spectacle. 1.4 The digital image and IA. UNIT 2. READING IMAGES AND WRITING WITH IMAGES 2.1 The nature of the linguistic sign. Semiotics for visual study. Denotation and connotation. 2.2 Visual Rhetoric 2.3 Narrative and visual narratives. Still, sequential and moving images. UNIT 3. ELEMENTS AND PRINCIPLES OF VISUAL LANGUAGE 3.1 Elements of visual language I. Colour and texture. 3.2 Elements of visual language II. Morphological 3.3 Elements of visual language II. Scale and Dynamism 3.3 Principles of composition. UNIT 4. IMAGE AND SOCIAL REPRESENTATION 4.1 Images, representation and social differences I. The mediated construction of gender. Types and stereotypes. 4.2 The representation of race and intersectional perspectives.
Learning activities and methodology
The methodology of work shifts between analysis of theoretical and iconic texts and search, proposal, analysis and creation of still images The work is developed through: 1. Theoretical classes 2. Practical classes 3. Student work (analysis, debate, proposal, creation) 4. Tutoring theoretical and practical content and creative proposals.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40

Calendar of Continuous assessment

Extraordinary call: regulations
Basic Bibliography
  • Barthes, Roland. Mythologies. Vyntage. 2009
  • Bell hooks . Black Looks. Race and Representation. . Routledge. 2015
  • Berger, John . Ways of seeing. Penguin. 1972
  • Debord, Guy . Society of spectacle. Hobgobling Press. 2002
  • Dondis, Donis A.. Primer of visual literacy. MIT Press. 1972
  • Dyer, Gillian (1982). Advertisement as communication. . Routledge.. 1982
  • Dyer, Richard . The matter of images. Essays on representation. . Routledge.. (2002, 2nd edition).
  • Hawley, Ian & Sandywell, Barry (eds). . The Handbook of Visual Culture. . Bloomsbury. 2017
  • Lacey, Nick . Image and Representation. Key Concepts in Media Studies. . Macmillan Press. 1998
  • Manghani, Sunil . Images studies. Theory and practice. . Routledge. 2013
  • McCloud, Scott . Understanding Comics: The Invisible Art. . HarperCollins.. 1994
  • Mitchell, William J. T. . What do pictures want? . The University of Chicago Press. 2004
  • Mulvey, Laura . Visual Pleasure and Narrative Cinema. . Screen 6(18): 6-18.. 1975
  • Rose, Gillian . . Visual Methodologies. An Introduction to the Interpretation of Visual Materials. . SAGE. 2001
  • Schirato, Tony &. Webb, Jen . Reading the visual.. Allen & Unwin. 2004
Additional Bibliography
  • BENJAMIN, W (1936). ¿La obra de arte en la época de su reproductibilidad técnica¿, en Discursos interrumpidos I. Taurus, Madrid.
  • BERGER, J (1974). ¿Modos ver¿; Ensayo nº 1. Gustavo Gili, Barcelona ¿.
  • Baricco, A. Los bárbaros. Ensayo sobre la mutación. Anagrama. 2007
  • COHEN-SEAT G. y FUGEYROLLAS P.. (1961) ¿La influencia del cine y la televisión¿;. Fondo de Cultura Económica, México.
  • DEBRAY, R. (1994) ¿Vida y muerte de la imagen. Historia de la mirada en occidente¿;. Paidós, Barcelona.
  • FREUD, S. (1898) ¿La interpretación de los sueños¿; en Obras completas; Tomo I,. Editorial Biblioteca Nueva, Madrid.
  • GOMBRICH E (1922). ¿Arte e ilusión¿,. Gustavo Gili, Barcelona.
  • GUBERN, R. (1987) ¿La mirada opulenta. Exploración de la iconosfera contemporánea¿;. Gustavo Gili, Barcelona.
  • Le Bretón. D. Sociología del cuerpo. Nueva Visión. 2002
  • MARTÍN BARBERO, J. (2004) ¿Espectadores, los alumnos del siglo XXI¿;. en
  • POSTMAN, N.. (1985) ¿Divertirse hasta morir. El discurso público en la era del `show business¿¿,. Ediciones de tempestad, Barcelona.
  • RODRIGUEZ DE LA FLOR, F. El giro visual. Delirio. 2009
  • VILCHES, J (1994). ¿La lectura de la imagen¿;. Paidós, Barcelona.
  • VILLAFAÑE J.. (1985) ¿Introducción a la teoría de la imagen¿;. Pirámide, Madrid.
  • VVAA :. (1988) ¿La imagen en movimiento¿; Vídeo,. UNED, Madrid.
  • VVAA : (1988). ¿La imagen¿;. Vídeo, UNED, Madrid.

The course syllabus may change due academic events or other reasons.