Checking date: 06/05/2025 18:35:38


Course: 2025/2026

New trends in media
(13561)
Bachelor in Film, Television and Media Studies (2008 Study Plan) (Plan: 154 - Estudio: 211)


Coordinating teacher: GALLEGO PEREZ, JUAN IGNACIO

Department assigned to the subject: Communication and Media Studies Department

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Objectives
1.-Know how audiovisual ecosystem has changed over the last decade. 2.-Know the latest communicational theories. 3.-Have a critical view as a consumer of audiovisual. 4.-Be able to think about the past, present and future of the audiovisual.
Learning Outcomes
LEARNING OUTCOMES 1.To have acquired advanced knowledge and understanding of the theoretical and practical aspects of the working methodology in the field of audiovisual communication, with a depth that reaches the forefront of knowledge. 3.To have the capacity to collect and interpret data and information on which to base their conclusions including, when necessary and relevant, reflection on social, cultural, scientific or ethical issues in the field of audiovisual media 6.To be able to identify their own training needs in their field of study and work or professional environment and to organize their own learning with a BASIC COMPETENCES 1.Students have demonstrated possession and understanding of knowledge in an area of study that builds on the foundation of general secondary education, and is usually at a level that, while relying on advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study SPECIFIC COMPETENCES 3.To acquire analytical and critical capacity in relation to the image and the media audiovisual context, by means of the knowledge of theories, forms, processes and tendencies of media communication and the audiovisual communication. 5.To understand and to identify the communicative and narrative models of the audiovisual media and their relationship with society and culture, considering the fundamental rights and equality between men and women, the principles of equal opportunities, and the values of a culture of peace and social coexistence in democracy.
Description of contents: programme
1. Introduction. Mapping new trends in media 2. New trends and aesthetics: digital film, radio & TV 3. Convergence culture 4. Political economy of digital media 5. Measuring audiences & big data 6. Participatory culture: from prosumers to activism To illustrate the different themes, case studies of different audiovisual industries will be used, with emphasis on those that are introducing particularly significant elements of innovation in their synergies with different media (video games, music industry, online audio-visual creation)
Learning activities and methodology
1. Continuous Assessment. Based on groups: Professor lectures and students discussion. Mandatory readings Documentary viewing and discussion Pre-production and recording of a podcast. Based on readings and case studies we will prepare a Podcast Series about New Trends in Media with texts, links and visual content in our website. Podcast presentations workshop 2. Final individual assessment: based on readings and working group prepare an individual essay.
Assessment System
  • % end-of-term-examination/test 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50

Calendar of Continuous assessment


Extraordinary call: regulations
Basic Bibliography
  • Belton, John. ¿Digital Cinema: A False Revolution¿. October, 100. 2002, pp. 98-114.
  • Bird, S. E. . Are we all produsers now? Convergence and media audience practices. . Cultural Studies Journal, 25. 2011
  • Bruns, A.. Towards produsage: Futures for user-led content production.. On.Line. 2006
  • Eli Pariser. The filter bubble. Penguin. 2012
  • Hesmondhalgh, D.. The cultural industries (3rd edition). Sage. 2013
  • Jakobsson & Fredrik Stiernstedt . Pirates of Silicon Valley. State of exception and dispossession in Web 2.0. First Monday, Online Journal. 2010
  • Lotz, Amanda D . The television will be revolutionized. New York University Press. 2007
  • McChesney, R.W.. Digital Disconnect : How Capitalism Is Turning the Internet Against Democracy . The New Press. 2013
  • Mosco, V.. To the Cloud: Big Data in a Turbulent World. Paradigm Publishers. 2014
  • Mosco, V.. To the Cloud. Big data in a turbulent world. Paradigm. 2014
  • Schäfer, M. T., & van Es, K.(Eds.). The datafied society¿: studying culture through data. Amsterdam University Press. 2017
  • Smith, Michael D. . Streaming, Sharing, Stealing : Big Data and the Future of Entertainment. 2016. Mit Press
  • Snickars, Pelle, and Patrick Vonderau. The YouTube reader. National Library of Sweden. 2009
  • Srnicek, Nick. Platform Capitalism. Polity. 2017
  • VV.AA.. The big opportunity: audience research meets big data. IPA. 2013
Additional Bibliography
  • Dan Harries. The new media book. British Film Institute. 2002
  • Dena, C.. Transmedia practice: Theorising the practice of expressing a fictional world across distinct media and environments . Doctoral dissertation. 2010
  • Edmond, M. . All platforms considered: Contemporary radio and transmedia engagement.. New Media & Society Journal. 2014
  • Mosco, V.. The Digital Sublime: Myth, Power, and Cyberspace. The Mit Press. 2005

The course syllabus may change due academic events or other reasons.