Checking date: 09/07/2020

Course: 2020/2021

Business Strategies
Study: Bachelor in Film, Television and Media Studies (211)


Department assigned to the subject: Department of Mechanical Engineering

Type: Electives
ECTS Credits: 3.0 ECTS


Competences and skills that will be acquired and learning results. Further information on this link
Knowledge-based competences: - Understanding the nature of management decisions - Evaluating strategical choices in a critical and well-reasoned manner, according to criteria oriented towards value creation. Skills: - Using at ease and understanding the major sources of business information. - Analyzing complex business problems both rigorously and critically - Communicating business ideas in structured and appealing way. - Initiative, leadership and enthusiasm - Creative proposals oriented towards problem-solving.
Description of contents: programme
The subject covers the main concepts and analytic frameworks of strategic management. Students, after taking the subject, should understand how strategies could contribute to value creation and competitive advantage. The subject also studies the process of firm expansion, both in terms of new businesses and new markets. Part one: Introduction 1. Strategic management of the firm: objectives and value creation, strategies and business models 2. Strategic Analysis Part two: Competitive strategies 3. Creating competitive advantages: the value drivers 4. Competitive strategies Part three: Corporative strategies 5. Corporative strategies 6. Internationalization strategy 7. Corporate growth methods Part three: The corporate level of strategy: 4. Strategies of vertical integration: the make/buy decision 5. Diversification strategy 6. Internationalization of the firm 7. Corporate growth methods
Learning activities and methodology
- Theoretical classes will consist of lectures on the fundamental concepts. - Following each theoretical session, students must read the corresponding case study and apply the theoretical tools and knowledge acquired previously. During case study sessions, students will play an active role in analysing and resolving case studies involving real companies.
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
  • GRANT. R.M.. Strategic Analysis. John Wiley and Sons,. 2016
  • NAVAS LÓPEZ, J.E. y GUERRAS MARTÍN, L.A.. Fundamentals of Strategic Management. Civitas.Thompson Reuters, Madrid. 2013
  • RODRIGUEZ MÁRQUEZ, A, NIETO, M.J., FERNÁNDEZ, Z. y REVILLA CASTEJÓN, A.. Manual de Creación de Empresas. Thompson-Reuters. 2014
Additional Bibliography
  • HILL, C.W.L., JONES, G.R. & SCHELLING, M.. Strategic Management: THEORY AND CASES: An Integrated Approach. McGraw Hill.. 2016
  • JOHNSON, G., WHITTINGTON, R., SCHOLES, K., ANGWIN, D. y REGNÉR, P.. Exploring Corporate Strategy: Text & Cases. Pearson-Prentice Hall.. 2017
  • THOMPSON, A.A., PETERAF, M. A., GAMBLE, J.E. y STRICKLAND III, A. J. . Crafting and Executing Strategy. The Quest for Competitive Advantage. McGraw Hill. 2012

The course syllabus and the academic weekly planning may change due academic events or other reasons.