Television Studies English

1. Understanding the dynamics of the social media as a key element of the current media landscape 2. Understanding the mediation processes between audiences and media content 3. Ability to understand the changes derived from digitalization.

LEARNING OUTCOMES 1.To have acquired advanced knowledge and understanding of the theoretical and practical aspects of the working methodology in the field of audiovisual communication, with a depth that reaches the forefront of knowledge. 3.To have the capacity to collect and interpret data and information on which to base their conclusions including, when necessary and relevant, reflection on social, cultural, scientific or ethical issues in the field of audiovisual media 6.To be able to identify their own training needs in their field of study and work or professional environment and to organize their own learning with a BASIC COMPETENCES 1.Students have demonstrated possession and understanding of knowledge in an area of study that builds on the foundation of general secondary education, and is usually at a level that, while relying on advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study SPECIFIC COMPETENCES 3.To acquire analytical and critical capacity in relation to the image and the media audiovisual context, by means of the knowledge of theories, forms, processes and tendencies of media communication and the audiovisual communication. 5.To understand and to identify the communicative and narrative models of the audiovisual media and their relationship with society and culture, considering the fundamental rights and equality between men and women, the principles of equal opportunities, and the values of a culture of peace and social coexistence in democracy.

1. Introduction. Why studying audiences? 2. Traditional quantitative studies and the crisis of digital media 3. Postaudience. Audience measurement for the digital era 4. Towards a new kind of analysis: the convergence culture 5. New trends in media audiences theory: ethnography, fandom, community, transmedia and transtextuality 6.-Audience and social network

1. Lectures or class presentations and laboratory(2 ECTS) -Theoretical knowledge on the fundamentals of media reception and media culture. Competencies. -Analysis and discussion of case studies and everyday experiences with impact in the media lanscape. Competencies. 3. Student's work (1 ECTS) -Supervised study of the theoretical and practical contents and teaching materials. Competencies -Exercises. Analysis of texts and media forms related with the media audiences, applying the program's theoretical and practical criteria. Competencies.