1. Understanding the dynamics of the social media as a key element of the current media landscape
2. Understanding the mediation processes between audiences and media content
3. Ability to understand the changes derived from digitalization.
Description of contents: programme
1. Introduction. Why studying audiences?
2. Traditional quantitative studies and the crisis of digital media
3. Postaudience. Audience measurement for the digital era
4. Towards a new kind of analysis: the convergence culture
5. New trends in media audiences theory: ethnography, fandom, community, transmedia and transtextuality
Learning activities and methodology
1. Lectures or class presentations and laboratory(2 ECTS)
-Theoretical knowledge on the fundamentals of media reception and media culture. Competencies.
-Analysis and discussion of case studies and everyday experiences with impact in the media lanscape. Competencies.
3. Student's work (1 ECTS)
-Supervised study of the theoretical and practical contents and teaching materials. Competencies
-Exercises. Analysis of texts and media forms related with the media audiences, applying the program's theoretical and practical criteria. Competencies.
Assessment System
% end-of-term-examination 50
% of continuous assessment (assigments, laboratory, practicals...) 50
Basic Bibliography
AGUILERA, M. y MEERE, M. (coords.): . Una tele en el bolsillo. La televisión en el teléfono móvil: contenidos, formatos, audiencias,. Málaga: Ad Hoc.. (2009).
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The course syllabus and the academic weekly planning may change due academic events or other reasons.
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