The central purpose of the course is to be able to approach in a plastic, flexible way and according to the new developments that are constantly occurring, the rapid transformation of the world that the digital is introducing in all areas of life. A central purpose of this course is to generate discussion, fundamentally, about what concerns and affects the forms of social ties, cultural and artistic creation, politics and the managing of common environments, contemporary subjectivity, the work sphere, mediated communication, and the audiovisual industries. The competencies to be fostered are: - Ability to identify the socio-cultural transformations that are taking place. - Competence to name, circumscribe and discuss the nature of these transformations. - Development of the analytical strength that allows glimpsing, explaining, and articulating grounded arguments. - Reasoned knowledge about the transformations related to audiovisual culture in the digital environment.

LEARNING OUTCOMES 1.To have acquired advanced knowledge and understanding of the theoretical and practical aspects of the working methodology in the field of audiovisual communication, with a depth that reaches the forefront of knowledge. 3.To have the capacity to collect and interpret data and information on which to base their conclusions including, when necessary and relevant, reflection on social, cultural, scientific or ethical issues in the field of audiovisual media 6.To be able to identify their own training needs in their field of study and work or professional environment and to organize their own learning with a BASIC COMPETENCES 1.Students have demonstrated possession and understanding of knowledge in an area of study that builds on the foundation of general secondary education, and is usually at a level that, while relying on advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study SPECIFIC COMPETENCES 3.To acquire analytical and critical capacity in relation to the image and the media audiovisual context, by means of the knowledge of theories, forms, processes and tendencies of media communication and the audiovisual communication. 5.To understand and to identify the communicative and narrative models of the audiovisual media and their relationship with society and culture, considering the fundamental rights and equality between men and women, the principles of equal opportunities, and the values of a culture of peace and social coexistence in democracy.

The contents of this program are the following: 1.Digital culture and social change: the virtual, the material, the flow. 2. Digital transformations, areas of impact 3. The subjectivity of the era and the subjectivity of the individuals. 4. Media space and socio-cultural space 5. Social networks and artificial intelligence 6. Where is education going?

This course will have the dynamics of a seminar-workshop and will dispense as far as possible with master classes since it is based on the project-based learning methodology. The activities to be developed in the classroom will be of diverse nature and in accordance with the objectives and competencies of the course. Among these activities will be considered some such as reading and discussion of texts, the creation of own contents to discuss specific problems that are being addressed, self-observation of the own activity in the digital environment, the development of group projects, the search for examples that illustrate the discussions that are being developed in class. Each course will also have a space in the digital environment in which students will share content and propose discussions. This work system requires a firm commitment on the part of the students who wish to go through the course as a continuous evaluation regime. The core activity of the program will consist of the development of a group project that will be designed from the beginning of the semester and will end on the last day of classes. Students and working groups formed in class will have two types of tutorials: individual and/or group tutorials with the teacher and also collaborative peer tutelage.