Checking date: 22/07/2020

Course: 2020/2021

Media management and advertising
Study: Bachelor in Film, Television and Media Studies (211)


Department assigned to the subject: Department of Communication and Media Studies

Type: Electives
ECTS Credits: 3.0 ECTS


Competences and skills that will be acquired and learning results. Further information on this link
1. Knowledge and approach to fundamental concepts about marketing and distribution of audiovisual products in contemporary society. 2. Knowledge about audiovisual distributions windows. 3. Knowledge about executive production strategies in the development and distribution of audiovisual projects. 4. Ability to identify audiovisual production marketing strategies.
Description of contents: programme
1. Course introduction: management and promotion of audiovisual products 2. Executive production management 3. Audiovisual distribution 4. Audiovisual exhibition
Learning activities and methodology
1. Lectures 2. Workgroups 3. Students work
Assessment System
  • % end-of-term-examination 60
  • % of continuous assessment (assigments, laboratory, practicals...) 40
Basic Bibliography
  • DOWD, NIEDERMAN, FRY, STEIFF. Storytelling across worlds: Transmedia for creatives and producers. Focal Press. 2013
  • DURIE, J.. Marketing and selling your film around the world: a guide for independent filmmakers. Silman-James Press. 2000
  • LITTLEFIELD, W. Y PEARSON, T.R. . Top of the Rock: Inside the Rise and Fall of Must See TV. Anchor Books edition. 2013

The course syllabus and the academic weekly planning may change due academic events or other reasons.