Checking date: 12/07/2020


Course: 2020/2021

Media Audiences
(13529)
Bachelor in Film, Television and Media Studies (Plan: 382 - Estudio: 211)


Coordinating teacher: CASCAJOSA VIRINO, CONCEPCION CARMEN

Department assigned to the subject: Communication and Media Studies Department

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Requirements (Subjects that are assumed to be known)
Television Studies English
1. Understanding the dynamics of the social media as a key element of the current media landscape 2. Understanding the mediation processes between audiences and media content 3. Ability to understand the changes derived from digitalization.
Description of contents: programme
1. Introduction. Why studying audiences? 2. Traditional quantitative studies and the crisis of digital media 3. Postaudience. Audience measurement for the digital era 4. Towards a new kind of analysis: the convergence culture 5. New trends in media audiences theory: ethnography, fandom, community, transmedia and transtextuality
Learning activities and methodology
1. Lectures or class presentations and laboratory(2 ECTS) -Theoretical knowledge on the fundamentals of media reception and media culture. Competencies. -Analysis and discussion of case studies and everyday experiences with impact in the media lanscape. Competencies. 3. Student's work (1 ECTS) -Supervised study of the theoretical and practical contents and teaching materials. Competencies -Exercises. Analysis of texts and media forms related with the media audiences, applying the program's theoretical and practical criteria. Competencies.
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50

Basic Bibliography
  • AGUILERA, M. y MEERE, M. (coords.): . Una tele en el bolsillo. La televisión en el teléfono móvil: contenidos, formatos, audiencias,. Málaga: Ad Hoc.. (2009).
  • BARKER, Ch.: . Televisión, globalización e identidades culturales,. Barcelona: Paidós.. (2003).
  • CALLEJO, J.:. La audiencia activa: el consumo televisivo, discursos y estrategias,. Madrid: CIS,. 1995.
  • JENKINS, H.: . Convergence culture: La cultura de la convergencia de los medios de comunicación,. Barcelona: Paidós,. (2008).
  • JENKINS, H.: . Piratas de textos: Fans, cultura participativa y televisión,. Barcelona: Paidós,. (2012).
Recursos electrónicosElectronic Resources *
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The course syllabus may change due academic events or other reasons.