Checking date: 12/07/2020


Course: 2020/2021

Media Audiences
(13529)
Study: Bachelor in Film, Television and Media Studies (211)


Coordinating teacher: CASCAJOSA VIRINO, CONCEPCION CARMEN

Department assigned to the subject: Department of Communication and Media Studies

Type: Electives
ECTS Credits: 3.0 ECTS

Course:
Semester:




Students are expected to have completed
Television Studies English
Competences and skills that will be acquired and learning results. Further information on this link
1. Understanding the dynamics of the social media as a key element of the current media landscape 2. Understanding the mediation processes between audiences and media content 3. Ability to understand the changes derived from digitalization.
Description of contents: programme
1. Introduction. Why studying audiences? 2. Traditional quantitative studies and the crisis of digital media 3. Postaudience. Audience measurement for the digital era 4. Towards a new kind of analysis: the convergence culture 5. New trends in media audiences theory: ethnography, fandom, community, transmedia and transtextuality
Learning activities and methodology
1. Lectures or class presentations and laboratory(2 ECTS) -Theoretical knowledge on the fundamentals of media reception and media culture. Competencies. -Analysis and discussion of case studies and everyday experiences with impact in the media lanscape. Competencies. 3. Student's work (1 ECTS) -Supervised study of the theoretical and practical contents and teaching materials. Competencies -Exercises. Analysis of texts and media forms related with the media audiences, applying the program's theoretical and practical criteria. Competencies.
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50
Basic Bibliography
  • AGUILERA, M. y MEERE, M. (coords.): . Una tele en el bolsillo. La televisión en el teléfono móvil: contenidos, formatos, audiencias,. Málaga: Ad Hoc.. (2009).
  • BARKER, Ch.: . Televisión, globalización e identidades culturales,. Barcelona: Paidós.. (2003).
  • CALLEJO, J.:. La audiencia activa: el consumo televisivo, discursos y estrategias,. Madrid: CIS,. 1995.
  • JENKINS, H.: . Convergence culture: La cultura de la convergencia de los medios de comunicación,. Barcelona: Paidós,. (2008).
  • JENKINS, H.: . Piratas de textos: Fans, cultura participativa y televisión,. Barcelona: Paidós,. (2012).
Recursos electrónicosElectronic Resources *
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The course syllabus and the academic weekly planning may change due academic events or other reasons.