1. To understand the concepts involved in habits and user information needs, as well as those related to the training of users from different perspectives, one of which is information literacy. 2. To Design different data collection methods, in order to meet the information needs of users. 3. To Identify types and characteristics of the various users of information, identifying the strengths and weaknesses of the organizations, products or services of information regarding its users. 4. To analyze the needs of information users and customers, anticipating their demands from the development of indicators to assess the use and information needs. 5. To Compare the value for the user of information services provided and its cost. 6. To Collect, analyze and interpret the demands, needs and expectations of current and potential users. 7. To Know and manage computer applications and statistical knowledge necessary for studies of users.

This course aims to explain the basics involved in user studies: factors influencing the needs and use of information from the various user groups, appropriate statistical techniques for analysis and identification of user characteristics . And through indicators to determine the profiles of the habits and information needs of different user groups. The contents are divided into the following topics: LEARNING UNIT 1. Basics of user studies Topic 1. Users Study: Basic Concepts 1.1. Definitions 1.2. Types of User Studies 1.3. Objectives of User Studies 1.4. Concept of information, knowledge, need, demand and use 1.5. Factors involved in habits, needs and uses of information Topic 2. Background and historical evolution of user studies 2.1. Background 2.2. Historical Evolution of User Studies 2.3. Current status of User Studies in Spain LEARNING UNIT 2. Statistical analysis tools and the user studies Topic 3. Transversal competences at Information Society 3.1 Digital competences 3.1.1 Social Web 2.0 3.2 Information competences 3.3 Information centers role Topic 4. Information literacy 4.1 Information literacy concept 4.2 User training planning LEARNING UNIT 3. Statistical analysis tools and the user studies Topic 5. Statistical tools (1): Descriptive statistics 5.1. Variables and variable types 5.2. Representation of variables 5.3. Measures of central 5.4. Measures of dispersion 5.5. Normal distribution 5.6. Time Series 5.7. Index Numbers 5.8 Case studies using spreadsheets Topic 6. Statistical tools (2): Relations between variables 6.1. Correlation 6.2. Types of correlation 6.3 Case studies using spreadsheets Topic 7. Statistical tools (3): Inferencial statistics 7.1. Inductive Statistics 7.2. Sampling methods 7.3. Statistical Inference 7.4. Hypothesis 7.5. Confidence intervals 7.6. Statistical significance tests 7.7 Case studies using spreadsheets LEARNING UNIT 3. Type of users and data collection Topic 8. Types of information users 8.1. User information 8.2. Types of information users 8.2.1. Sources of information used 8.2.2. References location methods 8.2.3. Attendance at conferences and congresses 8.2.4. Age of the information used Topic 9. Data collection of information users 9.1. Introduction to the methodology 9.2. Data collection methods 9.3. Survey Design 9.4. Questionnaires 9.4.1 Tools for online questionnaires Topic 10. Direct methods of data collection 10.1. Self-administered survey 10.2. Personal interview 10.3. Critical incident Topic 1. Indirect methods of data collection 11.1. Analysis of references 11.2. Analysis of use 11.3. Daily observations 11.4 Case studies: Applying software for bibliographic records analysis LEARNING UNIT 5. Data analysis and evaluation Topic 12. Assessment techniques of habits and information resources 12.1. Direct or quantitative assessment 12.2. Indirect or qualitative assessment 12.3. Assessment through indicators 12.4. Evaluation of information sources 12.5. Evaluation of effectiveness of an information center Topic 13. Management and user profiles 13.1. Studies of habits and information needs 13.1.1. Needs assessment and use of information 13.1.2. User profiling 13.2. Management of library activity 13.2.1. Organization and planning of library processes 13.2.2. Development of specific information products

Acquisition of knowledge and skills (4 ECTS) through lectures, teaching materials prepared by the teacher, specialized readings and commentary on the readings, as well as students' personal study. It relates to the competences 1, 2 and 3. Acquisition of skills and abilities (2 ECTS) through practices that apply data collection techniques and statistical knowledge using computer programs (collected from databases and application programs such as Excel, Statgraphics, etc.). It relates to the competences 4, 5 and 6. During the teaching period there will be four group tutorials, dates and times will be available on the course site at the Aula Global.