The subjects were recommended to overcome are related to the knowledge of language and journalistic writing.

1. Understanding the basic characteristics of news reporting. 2. Knowledge of the spanish journalistic model ant the digital transformations. 3. Spanisg multimedia groups: analysis of tendences. 4. Analysis about concentration and pluralism in the media. Case study about mergers ans takeovers in Spanish media. 5. Knowledge of new consumption habits in Internet. 6. Knowledge of the new emergent audiovisual scenary.

1. Audiovisual communication industries: What is communication? Cultural industries and audiovisual industries. Audiovisual language. 2. Film industry. Production, distribution and exhibition. Main circuits and exploitation windows. Characteristics of North American, European and Spanish cinema. The new exploitation windows (Pay per View, Internet). 3. Television industry I. What is television? Overview of television in Spain. Audiences and audiences. 3.1. Television industry II. Television 3.0. New technologies. The international situation. 4. The role of radio in the new digital environment. The role of radio in the media system. The transition from analogue to streaming and podcasting. The adoption of new formats. The lack of specific formats in digital programming. The time of thematic radio stations. The issue of music content. 5. The video game industry. The rise of the video game sector and its social consolidation. Production and distribution systems. The opening of new exploitation windows and game platforms. 6. Network-society. Transmedia communication and storytelling. Crowd phenomenon. 7. Fundamentals of the journalistic profession. The news agenda and framing. Primary and secondary sources. Journalistic genres and main characteristics. 8. Structure of the information system. Relationship between power and media. Information pluralism and business concentration. Journalistic ethics. The right of access and the presence of civil society in the media. 9. Local communication. Local journalism: regional and local information. The third sector of communication. 10. Cyberjournalism. Traditional mass media vs. New Media. Intellectual property on the web. The new role of citizens. Freelance journalism and new forms of financing in the digital environment. 11. Corporate communication (I). History. Communication offices. The Dircom and the integral communication strategy. Corporate social responsibility. 12. Corporate communication (II). Corporate communication 2.0 and community management.

Acquisition of knowledge (3 credits) through lectures, teaching materials developed by teachers, reading specialist, tutoring and discussion group and personal study of the students. It relates to the powers 1, 2, 3, 6 and 7. Acquisition of skills and abilities (3 credits) through practical classes, lectures, individual or group work, debates and forums. It relates to the powers 3, 4, 5 and 7.