Checking date: 05/05/2025 14:21:32


Course: 2025/2026

Collaborative Tourism Strategies
(17617)
Bachelor in Tourism (Study Plan 2017) (Plan: 381 - Estudio: 209)


Coordinating teacher: NIETO SANCHEZ, MARIA JESUS

Department assigned to the subject: Mechanical Engineering Department

Type: Electives
ECTS Credits: 6.0 ECTS

Course:
Semester:




Learning Outcomes
LEARNING OUTCOMES 1.Have acquired advanced knowledge and demonstrated an understanding of the theoretical and practical aspects and working methodology in the different disciplines of study in the field of tourism with a depth that reaches the forefront of knowledge. 2.Apply the acquired knowledge, understanding and skills to the resolution of complex and/or specialized problems in the professional field. 3. Have the ability to collect and interpret data and information on which to base their conclusions, including, where appropriate and pertinent, reflection on social, scientific or ethical issues within the scope of their field of study 4.Be able to cope with complex situations or situations that require the development of new solutions in the academic, work or professional field within their field of study GENERAL COMPETENCE 2.Know how to apply the technical and methodological knowledge related to tourism to their work in a professional way, integrating the knowledge acquired in the different disciplines studied, and possessing the skills that must be demonstrated through the elaboration and defence of arguments and the resolution of problems within their subject of study SPECIFIC COMPETENCES 4. Understand the relationship between economy and society in a world strongly conditioned by technological progress and climate change, with the aim of developing tourism activities that contribute to sustainability. 10.To develop entrepreneurial initiatives and creative capacities for the proposal and development of innovative business ideas, using the main tools to create, develop and implement an innovative business that faces the challenges of today's societies. 13.Learn how to collect, process, analyse and interpret information and deal with tourism issues through knowledge of the peculiarities of the tourism market (national or international) to which the activity is directed, adequately managing resources and using information and communication technologies (ICT) to implement practices with quality and in a sustainable manner. 16.To understand and analyse the different business strategies, at a competitive and corporate level, and to be able to plan and develop business activities at an international level, creating value and improving the competitiveness of tourism companies.
Description of contents: programme
Tourism and collaborative economy: opportunities and challenges Collaborative economy: alternatives to traditional consumption New tourist experiences Types of collaborative tourism activities Communication platforms for collaborative tourism applications
Learning activities and methodology
Lectures, practical sessions, discussion of case studies, team projects
Assessment System
  • % end-of-term-examination/test 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50

Calendar of Continuous assessment


Extraordinary call: regulations
Basic Bibliography
  • Dredge, Dianne, Gyimóthy, Szilvia (eds). Collaborative Economy and Tourism. Springer. 2017
Additional Bibliography
  • Brown, B., Chalmers, M. and MacColl, I. Exploring tourism as a collaborative activity. Glasgow University. 2012

The course syllabus may change due academic events or other reasons.