Checking date: 21/04/2024

Course: 2024/2025

Business models and design thinking for tourist services
Bachelor in Tourism (Plan: 381 - Estudio: 209)

Coordinating teacher: RODRIGUEZ MARQUEZ, ALICIA

Department assigned to the subject: Mechanical Engineering Department

Type: Electives
ECTS Credits: 3.0 ECTS


Requirements (Subjects that are assumed to be known)
Fundamentals of business administration Strategic management Turistic marketing Creation of tourism businesses Operations and processes in tourism companies
Skills and learning outcomes
Description of contents: programme
New business models in the tourism sector -Concept and basic elements of a business model - Methodology for generating new business models: Business Model Canvas - Best practices and innovation in tourism business models Design thinking and Lean startup for tourism services activities - Design Thinking and Lean Startup: similarities and differences. - Design Thinking: design of tourist services centered on the user - Lean startup: principles and implementation.
Learning activities and methodology
THEORY CLASS. Exhibitions in the teacher's class with support of computer and audiovisual media, in which the main concepts of the subject are developed and the materials and bibliography are provided to complement the students' learning. PRACTICES. Resolution of practical cases, problems, etc. raised by the teacher individually or in groups. INDIVIDUAL OR GROUP STUDENT WORK. TUTORIAL SESSIONS. Individualized assistance (individual tutorials) or group (collective tutorials) to students by the teacher.
Assessment System
  • % end-of-term-examination 40
  • % of continuous assessment (assigments, laboratory, practicals...) 60

Calendar of Continuous assessment

Extraordinary call: regulations
Basic Bibliography
  • Alexander Osterwalder, Y. Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers . John Wiley & Sons. 2010
  • Idris Mootee. Design Thinking for Strategic Innovation : What They Can't Teach You at Business or Design School). Wiley. 2013

The course syllabus may change due academic events or other reasons.