Fundamentals of business administration Strategic management Turistic marketing Creation of tourism businesses Operations and processes in tourism companies

New business models in the tourism sector -Concept and basic elements of a business model - Methodology for generating new business models: Business Model Canvas - Best practices and innovation in tourism business models Design thinking and Lean startup for tourism services activities - Design Thinking and Lean Startup: similarities and differences. - Design Thinking: design of tourist services centered on the user - Lean startup: principles and implementation.

THEORY CLASS. Exhibitions in the teacher's class with support of computer and audiovisual media, in which the main concepts of the subject are developed and the materials and bibliography are provided to complement the students' learning. PRACTICES. Resolution of practical cases, problems, etc. raised by the teacher individually or in groups. INDIVIDUAL OR GROUP STUDENT WORK. TUTORIAL SESSIONS. Individualized assistance (individual tutorials) or group (collective tutorials) to students by the teacher.