Fundamentals of business administration Strategic management Turistic marketing

1. Sustainability and tourism - Sustainability as a strategic approach in tourism enterprises. - Environmental, social and economic challenges in the creation of tourism enterprises. 2. New business models in the tourism sector. - Concept and basic elements of a business model. - Methodology for generating new sustainable business models. - Best practices and innovation in sustainable tourism business models. 3. Design Thinking and Lean Startup for sustainable tourism service activities - Design Thinking and Lean Startup: similarities and differences - Design Thinking: user-centered tourism service design - Lean Startup: principles and implementation

THEORY CLASS. Exhibitions in the teacher's class with support of computer and audiovisual media, in which the main concepts of the subject are developed and the materials and bibliography are provided to complement the students' learning. PRACTICES. Resolution of practical cases, problems, etc. raised by the teacher individually or in groups. INDIVIDUAL OR GROUP STUDENT WORK. TUTORIAL SESSIONS. Individualized assistance (individual tutorials) or group (collective tutorials) to students by the teacher.