Checking date: 21/04/2024

Course: 2024/2025

Design of tourist services for Asian cultures
Bachelor in Tourism (Plan: 381 - Estudio: 209)

Coordinating teacher: NIETO SANCHEZ, MARIA JESUS

Department assigned to the subject: Mechanical Engineering Department

Type: Electives
ECTS Credits: 3.0 ECTS


Skills and learning outcomes
Description of contents: programme
Introduction to Asian economies in the world of tourism. Special relevance of China, Japan and India. Asian tourism in Spain: current situation and trends Motivations and cultural behavior of Asian tourists: comparative analysis Profile of the Japanese tourist: decision factors, characteristics of their trip and expenditure structure Chinese tourist profile: decision factors, characteristics of your trip and structure of expenditure Hindu tourist profile: decision factors, characteristics of your trip and structure of expenditure Main products and tourist resources for the Asian tourist: cultural, gastronomic, sports tourism, leisure / gaming and shopping tourism. Communication and promotional actions in countries of origin Communication and promotional actions in Spain. Adaptation of the offer Preparation and presentation of group project of a tourist marketing plan in an Asian country.
Learning activities and methodology
Lectures, practical sessions, discussion of case studies, team projects
Assessment System
  • % end-of-term-examination 50
  • % of continuous assessment (assigments, laboratory, practicals...) 50

Calendar of Continuous assessment

Extraordinary call: regulations
Basic Bibliography
  • George Arlt, W., Bowerman, G. . The China Outbound Tourism Handbook. COTRI. 2023
  • Grötsh, K. Monasterio, M., Vera, C. (eds). Libro blanco del turismo chino en España. Chinese Friedly International. 2014
  • Khoo-Lattimore, C., Mura, P.. Perspectives on Asian Tourism. Springer. 2018
Additional Bibliography
  • Galina Dudarenok, A. . How To Win With Chinese Tourists: An Essential Guide For 2020. Digital China. 2020
  • George Arlt, W. . Chinese Outbound Tourism 2017-2019 Week by Week . COTRI WEEKLY-COTRI. 2020

The course syllabus may change due academic events or other reasons.